Sir Elton John, a man who knows a thing or two about flashy clothing, announced last week that his television and theatrical production company, Rocket Pictures, has acquired the film rights to Andrew Lloyd Webber and Tim Rice’s durable kiddie musical, Joseph and the Amazing Technicolor® Dreamcoat.
Rocket Pictures will be joining with Webber’s The Really Useful Group in producing Joseph as a feature-length, animated movie musical - most likely with one or two pieces of original music inserted, if only for the opportunity of an Oscar nomination.
If you’ll recall, in 2011 Elton John and Rocket Pictures cracked the family film market with the 3D animated film, Gnomeo & Juliet, which took a critical drubbing, but made something in the neighborhood of $200 million worldwide. No word yet if Joseph and the Amazing Technicolor® Dreamcoat will be in 3D, but you can bet there’ll be lots of big-name, high-profile voice casting from both sides of The Pond.
Dating back to its origins when it began life as a 1968 concept album, Joseph and the Amazing Technicolor® Dreamcoat (penned by the composers of Jesus Christ Superstar and Evita) has been called the most performed musical in history. A musical pastiche recounting (in mostly anachronistic terms) the story of Joseph and his brothers from The Bible’s Book of Genesis, Joseph and the Amazing Technicolor® Dreamcoat has, in its many theatrical many incarnations, starred personalities as diverse as Donny Osmond, Clay Aiken, Sam Harris, and Jon Seceda. Donny Osmond starred in a straight-to video film of the musical released in 1999.
No word yet on when pre-production on Joseph and the Amazing Technicolor® Dreamcoat will begin, but Rocket Pictures is currently making a sequel to Gnomeo & Juliet titled, Sherlock Gnomes, and production has begun on the live-action feature, Rocketman, a self-professed “larger-than-life movie musical spectacle” based on the life of Sir Elton himself. Actor Tom Hardy (Inception, The Dark Knight Rises) has been cast as Elton John…which is apparently something you can do if you’re Elton John and it’s your production company.