Will or Guardians of the Galaxy (Gotg) do well or not? Gotg is a fairly unknown comic. Not to say it doesn't have a fan base, but not a lot of notoriety among the general public. It doesn't exactly have the super hero vibe to it either, and maybe that's a good thing. Last night Jimmy Kimmel and Chris Pratt unveiled the full length trailer It was pretty AWESOME to say the least.
If Marvel keeps up the hype with late night shows and Commercials the movie will do very well. This movie has STAR POWER, and Star Lord. Chris Pratt, Vin Diesel, Bradly Cooper, Zoe Saldana, and John C. Reilly also appeared in the trailer. The movie has a lot a comic influence as well.
Director James Gunn is a goof ball, he is either a mad genius or just plain psychotic when he makes something (referring to Lolipop Chainsaw). I've enjoyed just about everything he's made. He wrote both Scooby-Doo Movies, Slither, and Dawn of the Dead (2004).
Now all that being said I'm super stoked for the movie, I really want this movie to do well. It's going to be a amazing but it may be one of those that just flops in the box office. But if marvel keeps up the ads make cartoon stuff for it and toys then this movies is be great.