ByAbi Toll, writer at
Abi Toll

During a recent interview with BuzzFeed Brews, Sir Ian McKellen revealed that he set the foundations for the modern phenomenon that is blogging.

Here's what he had to say:

I was into social media way back in 2000 when we were filming Lord of the Rings in New Zealand. I use to keep what I called an e-post, which was a regular diary. You know it as a blog. You’re looking at the guy who invented blogging. Unfortunately, I gave it another name, and it didn’t catch on.

In fact, McKellen elaborated that the studio apparently was "dead against it,” adding that:

They wanted their marketing department to be in charge of contacting the fans and the potential audience. And [Lord of the Rings director] Peter Jackson and I both knew that we could cut them out and go straight to the source. And once you realize there’s a mighty audience waiting for the film that you’re actually preparing, it’s a wonderful feeling. So often when you’re making a film, you can’t be sure it’s even going to be released, let alone anyone is going to come and see it. But with Lord of the Rings and later…well, about the same time with X-Men, it was clear that there were people who you could actually contact and whose names you could realize and who you could meet as on occasion like this.

Watch the full interview below:

Well if Ian McKellan says he invented blogging then I'm sure as hell going to take his word for it, after all, this is a man that has occupied some of the greatest roles known to modern cinema.



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