Every movie has it's own ways of getting their movie to go viral. Remember 'I believe in Harvey Dent'? How about the Daily Bugle Tumblr? Now, with the new trailer for TRANSFORMERS: AGE OF EXTINCTION out for public consumption, the people over at Paramount have started their own viral campaign.
First of all, the opening teaser showed a billboard with a phone number listed on it.
That number is real. If you call it, and I suggest you do, you will hear a recording warning you to look out for Transformers. It plays like a early warning system of some sort you would hear on the radio telling you what to do in case of an emergency. I won't tell you the whole message, go listen for yourself!
Next the message directed us to visit transformersaredangerous.com for further instructions! This gives us the whole us vs them feeling. You come away with the feeling that we are at war and the aliens are among us. Definitely a cool idea! Can't wait to see what they do next!