The hype surrounding 1999's The Blair Witch Project was perhaps the most successful marketing stunt of all time; shot for a measly $22,000, the movie made almost $250 million back. How? The producers of this independent supernatural horror movie presented their work as 'found footage', claiming that the whole movie had been discovered after three student documentary-makers went into the sticks of Maryland and disappeared while searching for the Blair Witch.
Now, fifteen years on, studios seem to have caught on to the fact that you can do a LOT with so little. Hence movies like Karl Mueller's Blair Witch meets David Lynch found footage indie horror flick Mr. Jones cropping up all over the place.
Take a look at the new Blu-ray cover and some freaky new stills from the movie, and see if you think this one will be able to match the success of those budget found footage horror movies before it:
From the synopsis:
Scott and Penny just moved to a remote cabin to escape the pressures of the world and breathe new life into their art. Their only neighbor for miles is a strange hermit who only comes out at night, under the shroud of darkness. As Scott and Penny get deeper into his world, they start to suspect that this man is actually an infamous artist known only as "Mr. Jones" and they've stumbled across a once-in-a-lifetime opportunity to document his bizarre existence.
But this is only the beginning. When Scott and Penny delve too deeply into Mr. Jones’ existence, everything around them turns in on itself, and their only escape is through the realm of their own nightmares...
Ohhh, the SCARES! Mr. Jones looks like it definitely has the potential to be an instant cult favorite! What are your thoughts?