The season finale of Pretty Little Liars, called "Now You See Me, Now You Don't," was the most tweeted show ever in history, according to recent reports!
The Season 4 episode racked up almost 1.9 million tweets. 637,000 of them were from people who just tweeted once during the episode. Forbes are saying that:
Pretty Little Liars topped the Nielsen Twitter TV Ratings Weekly Top Ten Series and Specials list with 1.5 million event-related Tweets that were seen by a Unique Audience of 6.3 million people.
The social media campaign began with a daily countdown of the show's most shocking reveals. Cast members took part too, with the team (including Pretty Little Liars star Lucy Hale) retweeting excitement from fans. Then, after the final reveal (which, incidentally, was MASSIVE!!), an on-screen call to action urged fans to immediately tweet their #PLLReaction photos!
Like Gossip Girl, Pretty Little Liars is based on a series of books developed by Alloy Entertainment. Also like Gossip Girl, it could not exist in a time before cellphones and cross-platform friendships. However, Pretty Little Liars cleverly managed to abandon the soap tradition of "a lot of stuff happening" in favour of a central plot and a mystery. Which leads me on to my next point...
Two big questions were answered in the HUGE season finale. Look away now if you don't want SPOILERS!
We finally learned who "A" is, after all this time - Ezra! And we also found out that Alison is alive!
It's hardly surprising that the episode attracted such a large audience, as both of these questions had been the subject of much suspense that was built up over the season. What will happen next year is anyone's guess.
Did you catch the Season 4 finale of Pretty Little Liars? If so, did you take part in the Tweeting? Let me know in the comment section below!