Marvel and DC a very different companies.
Marvel is throwing out 2 movies a year, and constantly adding to their universe. However, it is possible that the current MCU that we know right now might end in 2019 - seeing as that's when Avengers 3 comes out, and everything is a trilogy these days. However, since Marvel have their movies planned out until 2028, we probably don't have to worry about losing our Thor or Iron Man movies any time soon.
Meanwhile, DC is still wrapping their heads around the Man of Steel sequel. While it took Marvel 5 years to build their phase one of the universe, DC seem to be taking a little longer...which is okay...if they knew what they were doing.
Honestly, we really don't know what's going on over there, except for odd casting, and constantly editing the script. So maybe DC do have a plan, but due to the backlash of fans, they may be reluctant to share it. (Though they did announce that future DC movies will be announced in the future...Comic-con 2014 maybe?)
So, while we wait, and watch Marvel movies for the next 2 years, I have constructed a list of what DC could do to improve their cinematic universe...and what they shouldn't do.
DO: have a 'master' of the universe.
We all love DC's animated universe - it's the one thing that they seem to be on point with. But who is the master of the DCAU? Bruce Timm. That's what DC need. Marvel have Kevin Feige, and so far, it looks like it's going to be Zack Snyder for DC. While some people are a fan of his work, he isn't someone that all fans have faith in. Which brings be to my next point...
DON'T: hire Zack Snyder for everything.
While he did a pretty good job with Man of Steel, Zack Snyder is not the best director that DC could hire. It made sense for him to direct the Man of Steel sequel, and if that is successful, then he will probably direct a Wonder Woman movie and a Justice League movie as well. It wouldn't be shocking if he ended up directing every DC movie from now on.
Zack Snyder isn't a terrible director, but he has a style. And that style can work with some superheroes (Superman, Batman maybe?) and not so well with others (a Green Lantern movie directed by Zack Snyder? No thank you).
So in other words, DC should look for other directors to match the hero, but keep a go-to person who we can all rely on to keep our DC movies looking good.
DO: plan from the start.
As I said, we don't know exactly what DC are doing at the moment. All we know is that they're working on [Man of Steel](movie:15593) 2. I understand why - this is a movie that cannot be f*****d up, and they obviously want it to be the best that it can be. So let's say that Man of Steel 2 is really successful. It earns a lot, people like it, and fans want more. What then? Do DC even know what they'll do after that?
It's really important for them to plan what they're doing. Not everything needs to be done to a T, but even a vague "we'll have this movie in this year, and then this movie next year" would be better than nothing.
DON'T: focus on Batman and Superman.
Look, we get it. Batman is cool. Superman is cool. And I can't lie, I'm super excited for a Batman/Superman movie. But it seems like, from DC's eyes, they are the only superheroes who can make money. After a failed Wonder Woman pilot, and the disaster that was Green Lantern, we can see why. But if in 2007, Marvel decided to not make an Iron Man movie, because "the only superheroes who can sell are Spider-man and X-Men", then we wouldn't be where we are today. DC needs to learn to take that risk, and understand that just because a character has never made money before, doesn't mean that they can't. If a talking raccoon can have a succesful movie, then [Wonder Woman](movie:45787), The Flash, and [Aquaman](movie:264237) can.
DO: make the most of your actors.
I understand that some of the casting choices chosen are a little odd, but that doesn't mean that they are bad. It simply means that DC may be taking a different direction with their movies, and they must see something in them that we don't. But DC has cast them now, and besides the actors actual acting, we'll need them to make the most of the actors they have. Write stronger scripts, better plots, and helping the actors understand their characters (making them read comics would be nice). Just don't treat every casting choice like Heath Ledger's Joker, and think about who you are casting.
DON'T: try to compete with Marvel.
Competition is good. It gives us better movies. If Marvel see DC making good movies, it will inspire their own movies to be better and vice-versa. But at a certain point, competition turns into desperation, and pretty soon, it's just begging for money and viewers. With rumors of the [Batman vs. Superman](movie:711870) featuring Wonder Woman, Nightwing, Flash, and/or Green Lantern, it is clear that this movie isn't intended for fans, or to tell a story.
It's to compete with Marvel.
I could write an entire post about this, but I won't. Not yet. I will say that DC's motivation shouldn't be "to beat Marvel". It's to tell stories. That should be their priority - not trying to beat Marvel.
So what do you think of the list?