The marketing racket can be a cruddy sort of game. Audiences bemoan the spoiler filled, misleading, over-long trailers but, admittedly, we still gobble them up. The bumping and grinding promo for Steven Soderbergh's Magic Mike or the rather princess-less trailer for Disney's frozen both served their specific purposes, indeed, it seems whatever gets butts into seats really is fair game.
Wally Pfister's Transcendence opens next week but now it has been revealed that a bit of misleading marketing hand-holding has been going on for its campaign too. During trailers you might have noticed Morgan Freeman's dulcet tones informing us that:
It will be the end of mankind as we know it.
Now Pfister has come out to say that the line does not even feature in the film, it's sole function being to bait lowly audiences into coming to theatres. Speaking rather candidly for a panel at the National Association of Broadcasters Convention the director had this to say:
that line is not in the movie...I’d never write something like that.
He apparently went on to say that the marketing people at Warner Bros. had forced it in there. It's not altogether shocking given the game they're in but it still comes as a surprise to hear a director own up.
Skip to the 2:16 mark to hear the line.
Wouldn't it be refreshing to see more of this? Well... one can always dream...
What piece of movie marketing has ground your gears in the past? Let us know below.
Transcendence opens Friday next week
(via. Thompson on Hollywood)