When Captain America throws his mighty shield, it looks like studio execs quit the field.
There's this common misconception that DC and Marvel are constantly at each other's throat. Two titans locked in a figurative battle to the death, but while they are certainly in spirited competition, both in it to win it, the notion that they're the Hollywood equivalent of democrats and republicans couldn't be farther from the truth.
Exhibit A: Zack Snyder via Forbes
"I’m a fan of the Marvel movies… I’m as interested in going to the Marvel Universe as anybody. We definitely don’t have any animosity or anything of that nature."
Meanwhile, back at Comic-Con...
The fact is nothing creates buzz and fills seats faster than a little premature conveyance of fan fervor; which is why you see Anthony Mackie laying down some good-natured smack-talk, and also why I hope The Rock really is boarding the DC train, nobody out smack-talks The Rock, but I digress.
DC and Marvel want you excited, and nothing has been more effective at getting fans involved, passionate, and most of all: talking, than the announcement that [Batman vs. Superman](movie:711870) and [Captain America 3](movie:994409) would be releasing on the same day: May 6, 2016.
But let's be honest, that's not going to happen.
It's been speculated by many that DC would be the first to budge. The fact is Batman vs. Superman is the christening of a cinematic universe long overdue its maiden voyage. DC has far more to lose if BvS doesn't meet WB's high standards, standards that classified the $668 million grossing Man of Steel: "below expectations."
DC cannot afford to share their big day out with anyone else, and while few at WB would've worried about The First Avenger battling The Dark Knight and The Blue Boy Scout pre-Winter Soldier, many people are singing a different tune now.
Captain America: The Winter Soldier surpassed The First Avenger's lifetime domestic haul ($176.6 mil.) in 15 days, has three-peated at #1 at the box office and is easily on track to exceed Man of Steel ($668 mil.) and Iron Man 2 ($623.9 mil.) globally; which would place it on a trajectory similar to the Iron Man trilogy that topped off with Iron Man 3's $1.2 billion box office.
But as WB stated earlier this month, they're not budging.
“It doesn’t make a lot of sense for two huge superhero films to open on the same date but there is a lot of time between now and 5/6/16. However at this time, we are not considering a change of date for ‘Batman vs. Superman.’”
- Dan Fellman, President of domestic distribution for Warner Bros.
And Marvel... well, Marvel just might:
Alan Horn is the president of Disney. Disney has been oft-praised for their hands-off approach with Marvel. They usually just let Marvel do whatever they please, but when the president of Disney chimes in on the big Marvel vs. DC Showdown coming in 2016, you know it's serious, and Marvel may have to change the date; whether they want to or not.
Are Disney and Marvel reconsidering their Capikaze box office missile to Batman Vs. Superman, or do you think Warner Bros. is doomed to back out and pick another date? It's a high-stakes game of poker these two behemoths are playing, who's going to fold first?!