The summer’s pretty much around the corner and with it comes the period of summer blockbusters as well. While you are planning your holiday in Greece, Hollywood is arming for the Summer too.
Transformers 4, How To Train Your Dragon 2, Dawn Of The Planet Of The Apes, 22 Jump Street. These are just the sequels dated for this summer. Of course there will be plenty of other films during this period, for the sake of this post I will only focus on franchises.
2014 will be a significant year, and not just for cinema, as it is a World Cup year – half of the World’s population watched the 2010 tournament taking place in South Africa. Do the studios have something to worry about?
Let’s have a look how some of the franchises performed internationally during the last two World Cups.
- Pirates of the Caribbean: The Curse of the Black Pearl (2003) – $348,850,097
- Pirates of the Caribbean: Dead Man’s Chest (2006) – $642,863,913 – World Cup Year
- Pirates of the Caribbean: At World’s End (2007) – $654,000,000
Dead Man’s Chest grossed an impressive $642 million, which is an 84% improvement on the first installment from 2003. At World’s End grossed only 2% more. Of course, Disney was smart and dated the 2nd Jack Sparrow film after the final (July 9, 2006) in all major territories except UK & Australia, where the studio gambled and released the film during the weekend of the final two matches (the gamble paid off as in the UK Dead Man’s Chest grossed more than the 2007 release and in Australia the difference was minimal).
- The Twilight Saga: New Moon (2009) – $413,203,828
- The Twilight Saga: Eclipse (2010) – $397,959,596 – World Cup Year
- The Twilight Saga: Breaking Dawn Pt 1 (2011) – $430,884,723
Eclipse’s total international box office was a little bit shy of the 400 million mark and ended up grossing 4% less than New Moon. While it’s not a massive drop, I am sure the Lionsgate execs were concerned. Considering the heavy female skewed audience it is debatable how much of the drop can be contributed to football.
- 2 Fast 2 Furious (2003) – $109,195,760
- The Fast and The Furious: Tokyo Drift (2006) – $95,953,877 – World Cup Year
- Fast and Furious (2009) – $208,100,000
Tokyo Drift dropped 12% with a total gross of $96 million,and is considered a disappointment. It would be a bold statement to blame it on the World Cup year as only a handful of major territories were dated between June 9 – July 9 , but the dating certainly didn’t help. Then fortunes changed for Universal with Fast and Furious, which brought in $208 million and started a hot streak for the franchise.
- Shrek the Third (2007) – $476,238,218
- Shrek Forever After (2010) – $513,864,080 - World Cup Year
- Puss in Boots (2011) – $405,448,722
Not much to analyse here, Shrek Forever After is the best performer of the franchise and it was released during the World Cup in the UK, Australia and Brazil to name a few territories.
- Toy Story (1995) – $170,162,503
- Toy Story 2 (1999) – $239,163,000
- Toy Story 3 (2010) – $648,167,031 – World Cup Year
Despite dates conflicting with football in Australia, Brazil, Italy, Mexico & Russia this did not hurt Toy Story 3 and the Pixar classic became the third highest grossing film of 2010.
Let’s wrap up. As you can see the FIFA World Cup, without a doubt a major global event, should not affect this summer. That being said, a smart dating strategy never hurt anyone ;)
N.B. Iron Man 2, Ice Age: The Meltdown, Harry Potter and the Deathly Hallows Pt 1, Mission: Impossible III were not dated for summer and I have not taken them into consideration.