ByMark Newton, writer at Creators.co
Movie Pilot Associate Editor. Email: [email protected]
Mark Newton

Peter Parker must of course go to extraordinary lengths to conceal his true identity as your friendly neighborhood web-slinger. For example, in The Amazing Spider-Man, he is seen using Microsoft's Bing search engine three times in order to research various personalities. Personally, I think this was all part of his plan to stay off the radar - since no one actually bothers to use Bing - the NSA, or anyone else for that matter, isn't exactly going to be monitoring it. Clever guy.

Well, it seems like Parker has got frustrated with Microsoft's inferior product, since by the the time of [The Amazing Spider-Man 2](movie:508593), he has resorted to the much more widely used Google Search Engine - perhaps you've heard of it? Indeed, he didn't limit his Google use to the search engine, it also looks like he signed up for a gmail account. What's next? Spider-Man in Google Glass specs? Y'know what, that doesn't even sound that unlikely... Check out the images below:

Peter using Bing in TASM1.
Peter using Bing in TASM1.
Peter using Google in TASM2.
Peter using Google in TASM2.
Peter using Gmail to email J.J Jameson
Peter using Gmail to email J.J Jameson

Of course, both Microsoft and Google are doing exactly the same thing here - throwing their products into blockbuster movies. The difference is, whereas using Google is commonplace, using Bing just looks really weird and awkward. Kind of like riding an unicycle in a bicycle lane. This isn't the first time Bing has been brought up for terrible product placement. Check out this hard to watch scene from Hawaii Five-0:

Maybe by The Amazing Spider-Man 3, Peter Parker will have moved to Yahoo!, Ask Jeeves or even Lycos? Who knows?

What do you think? Does product placement in movies annoy you?

Poll

Which search engine do you use?

Source: ComicBook.com

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