Avengers director Joss Whedon has proved it's actually possible to be a Hollywood a big shot - and by big we're talking MARVEL UNIVERSE big - and still have a heart.
He knew his fans were excited for his upcoming paranormal-romance In Your Eyes (because who wouldn't be intrigued by a paranormal romance?), so he let them watch it... immediately! And that's just the beginning of what became an unprecedented RAMPAGE of Hollywood generosity. Check this out:
First, he ditched a theatrical release for Vimeo.
Instead of having his fans pay 10 to 20 bucks for the big screen, he released it on Vimeo for $5 streaming.