After months and months of people calling it [Batman vs Superman](movie:711870) (and internet pedants annoyingly correcting everyone that "it's TECHNICALLY Man of Steel 2," Warner Bros. hugely-anticipated and divisive blockbuster has been given an official title.
And it's...well, it's something. Ready for it?
Batman V Superman: Dawn of Justice.
That's, uh, hey, that's...
Yeah, I'm sorry. I can't get behind this. Titles like that work in comic books because we've come to expect a certain level of cheeseball factor every now and then in our comics. But this is why certain elements of comic books don't always translate well to screen, particularly not in modern times.
"But Alisha," you're saying, "you voluntarily watch and love movies where dudes run around in brightly-colored spandex and Tom Hiddleston wears a gigantic, horned headdress that would be out of place in Rio's fabulous Carnaval, but you can't get down with a title?"
Correct, and here's why: At this point, it's pretty clear that Marvel is beating DC at the comic book movie game (DC is winning the TV battle so far, but that's not why we're here). Part of that is because Marvel has found the right way to update its comic books and make them relevant to today's younger audience. Most of its films have managed to maintain the "fun" factor, but also balance it out with being just, well, cool. The driving force behind comic book movies now are teenagers and 20- and 30-somethings, and our age definitely can not relate to the "Gee whiz! Bang! Pow!" of comic books of ages past.
And maybe it's just me, but this title mostly reeks of that bygone era. I get that somewhere, the WB marketing executives were trying to figure out a title that made clear this is wholly the movie of Supes and the Caped Crusader, while also confirming this is where the seeds of the [Justice League](movie:401267) will start.
But still... Holy cheese factor, Batman! Even Robin is slowly shaking his head somewhere and going, "Yo, too much" as he carefully folds his neon unitard. Personally, I'm still floored they didn't just go with World's Finest, because hello, how much more perfect a title could you have? Even so, I've been in the corners of Gal Godot and Batfleck since the start, and I still have high hopes for this movie
So let me hear it. Am I reading too much into this? Or do you agree this wasn't the greatest titling moment in the history of movies?
(Source: Warner Bros.)