When David S. Goyer opened his mouth and shoved his foot in deep, he had no idea the backlash he would be getting. Calling She-Hulk a 'porn star' and a 'slut' immediately drew the ire of THE MAN himself, Stan Lee (for more CLICK HERE) who co-created the character back in the 70s. I'm sure at that point Groyer was feeling like the death stick salesman in Phantom Menace and wanted to just 'go home and rethink his life'. But the reaction to his insensitive and down right insulting and sexist comments is still coming!
This time Goyer is getting both barrels from a well known woman in the business, writer Gail Simone. Now, that caught my eye, because Gail wrote one of my guilty pleasures, WELCOME TO TRANQUILITY. But she is better known for writing strong female characters in comics like Wonder Woman, Batgirl and Red Sonja. So, this, of course, drew her attention as well as her Twitter Rage immediately.
She began by saying 'it is not new to have female characters undervalued and even ridiculed simply for being female." She continued on to call out Goyer as one in a long line of 'Boy's Club bullshit'. She insinuated that there is a facade of looking 'progressive' and 'female friendly' while actually laughing at them behind closed doors. The perception, she says, is that female characters were better as 'window dressing'. What's funny is that she says she's run into this more in the last decade than the years before!
This leads us to a comment that may define the next age:
Gail: "because basically, screw'em. The medium doesn't belong solely to them anymore, and they will have to get used to it!"
The comic book moguls have been accustomed since the beginning of the boom back in the sixties to catering to a major male oriented audience. That would explain why so many of the heroes were male and any female characters brought in were either love interests, eye candy or objectified over-sexualized heroines. Scantily clad females became an industry standard up to even this day. The movie directors are having fits dealing with costumes that are just not practical or decent for the big screen. Watch the discussions about the upcoming [The Avengers: Age Of Ultron](movie:293035) and the Scarlet Witches wardrobe and you will hear an outcry that the iconic bustier is missing from Elizabeth Olsen's wardrobe.
But, apparently, a new day is dawning. The demographic seems to be shifting. While the male audience is still in the majority, there are many sources that show the female comic readership is growing fast. According to the poll, you can get a vast variety of numbers, but the same number keeps creeping up. What I found in my research was that the number of women reading and buying comic related memorabilia and attending comic conventions have exploded past, at least, 40% and show possibilities of actually pushing that number to 50/50.
Now, I will give you plenty of resources to do your own reading, to be sure. But, for now, let it be known that the segment of the population of comic fan-girls is growing fast and effecting the industry as a whole.
Take into consideration the noise over the new Ms. Marvel who happens to be Pakistani American and both written and drawn to be anything but the super sex kittens were have been used to. Then look toward her predecessor, Carol Danvers, who is now known as Captain Marvel and is wearing a full suit much like an jet fighter pilot. Back in the day, a writer would have been laughed out of the boardroom for suggesting that such a legendary name be given to a woman. You look at the new X-men lineup and you see the return to the original uniform (given way back when by Stan himself) by Jean Grey and even Emma looks a bit more covered up.
So, after decades of dealing with a sexist 'Boy's Club' it seems 'the old order changeth.' And, I, for one, am glad of it. Now, does this mean no more revealing Black Cat or Cat Woman costumes? Will Emma Frost opt out of the Bustier and into a less revealing jumpsuit? Probably not. There are some characters who are just like that. But, the point is, not all of them have to buxom babes.
In the end, maybe we can see a move to actually spend more time on the writing instead of relying on the artwork and the eye candy so much, eh? And if our less visual and more book savy female public brings an era to celebrate great storytelling finally. Then, I have no problem at all, but say simply, 'Bring it on' and 'Thanks ladies'!
See the links and video below for more detailed info: