I've been noticing a trend in the movie industry recently and its been going on for a while, but the bell only went off in my head after hearing about the news that a second Godzilla was going to be made in the foreseeable future. The thing that struck me the most was that this news broke very soon after it was released (in the UK a day after I saw it). "Really? Weird..." I thought to myself "but predictable". Not predicted by me, but by my dad, the Godzilla fan. It was right after the movie had ended and there were some guys apparently from Warner Bros who wanted my dad and I to fill out a questionnaire about the movie. I had a chance to win cinema tickets, so I thought why not ; and as I was filling it out my dad said that this feedback was the studio's way of determining how they would approach the sequel they were probably making. I didn't take this fully on board, but I'll be damned he got it right and I am reminded once again where I get my smarts from. It was so soon though, I hadn't even heard of any box office figures yet to know if it was a success, so how can the studio be certain in making a sequel. I suppose its nice to see investor confidence after seeing tragic events like the cancellation of TV shows like 'Firefly', but it makes me wonder whether or not this is a good or bad thing.
Let's start by highlighting the obviously positive attributes of these mass produced sequels:
- Studios board the band wagon/hype train whilst the popularity is still there -meaning we get more of the movies we want and almost on demand.
- Confidence and effort show a sense of vision that is important when (re)establishing a franchise - meaning a high quality movie is a more likely outcome.
I could think of a few more but I'd rather hear your thoughts below. More importantly though it shows that money is being invested wisely for our viewing pleasure which is a win win, right?
That's a little bit sketchy to answer because, with all investments come risk. Speaking of, one of these revolves around timing - if these teased sequels that were promised do not come out soon enough, audience momentum is lost and less people care about wanting to go see the movie eventually. I'll give you the example of a movie that came out not long ago last year called 'Now You See Me'. Remember it? A little fuzzy to remember? Yeah I understand, I was one of the people who came out of the theatre loving it and couldn't wait for the sequel. Then behold; a few days later news broke out that a sequel was in the works with the original cast still attached. I was very excited, but fast forward to now and I haven't heard anything about the sequel... anything! Only that Jesse Eisenberg is going to play Lex Luthor in the upcoming 'Batman vs Superman: Dawn of Justice' movie (WHY?!?!?). This will be probably lead to scheduling conflicts and maybe even the sequel blowing away in the wind, but to studios what does it matter since hype was lost and not that many people are interested or even remember the short-lived franchise.
Is it really fair to tug on the heart strings of fans and then just abandon their promises to work on another project? I don't know, but I do know that I don't usually form attachments with franchises unless I think they're simply amazing and give them the benefit of the doubt, or if the franchise was a pre-estblished one that I already enjoy.