Since breaking (pun intended) onto the scene with Step Up in 2006, Channing Tatum hasn't necessarily had the easiest ride. It might be hard to empathise with someone quite so handsome, talented and wealthy but hey, it's worth a try.
Despite boasting a natural charisma and charm, the beefy fellow has had to convince both critics and audiences alike that he can handle juicer roles. He's been chipping away at those perceptions for a few years now and it looks like 2014 might be the moment it tips over.
So with the intriguing, animated, day of the dead romance The Book of Life (produced by none other than Guillermo Del Toro) set for release in October this year, lets look at five reasons why.
5. He's done the Simpsons thing
A stamp of approval if ever there was one; 2014 marked Tatum's first appearance on America's longest running T.V. show.
4. He did the joining up to the Marvel universe thing
We might not be seeing this one for a while yet, but Tatum took another step up the A-List ladder by signing on to play Gambit in a standalone film in 2017. The Cajun card slinger could feature as early as X-Men: Apocalypse; whatever the case, we're gunning to see it.
3. He seems to be doing lots and lots of things
A silly point perhaps but a strong one just the same. Matthew McConaughey felt ever present last year, as did Michael Fassbender the year before, and just look where those two fine Thespians find themselves today.
On top of the ever-awesome Lego Movie, Tatum has sequels for 21 Jump Street and Magic Mike on the way, as well as leading the cast for the Wachowski's Jupiter Ascending and lending his voice to the aforementioned The Book of Life; all of which (bar Magic Mike XXL) are due for release this year.
You can get all the latest on The Book of Life by following the movie, here.
2. He's done the populist thing
Tatum played Superman in Phil Lord and Christopher Miller's Lego movie which- with 96% on Rotten Tomatoes- could well be the most universally acclaimed movie of the year.
1. He might just do the Oscar thing
Steve Carell might have stolen the headlines at Cannes last week for his revelatory role as John E. Dupont in Bennet Miller's Foxcatcher but opposite him Tatum was equally strong.
His terrific, quiet performance as Olympic wrestler Mark Schultz will grab all sorts of awards attention and- with the Academy's tendency to put "bad guys" into the supporting bracket (we're looking at you Hans Landa)- the star could well find himself vying for the Best Actor gong come February next year.
So old Chan-Tates is looking good for the next 12 months and beyond but which of these upcoming project are y'all most pumped to see? Let us know in the comments below.
The Book of Life hits theatres on October 24th