When talking about modern cinema formats, as you do, even the most ignorant of folks will probably associate the IMAX format with Christopher Nolan The Dark Knight Rises. In fact it has been Nolan's preference and perseverance to use the format that has created this sudden trend of using the large format presentation.
If you enjoy the big format movies of Christopher Nolan - and this years [Godzilla](movie:45291) - then you are in for a treat, as Universal have decided to take a leaf out of Warner Brother's book and go IMAX with [Fast & Furious 6](movie:37143) and [Jurassic World](movie:32752). I think that these are perfect movies for Universal to use as an announcement that they are using the large scale format. We'll have the scale of the large action set pieces of the Fast and Furious series and with Jurassic World we might just feel that bit closer to how we felt when we first saw the dinosaurs way back in 1993.
It was previously an exclusive Warner Brother's format of sorts, not because they own it, but because they were the only studio releasing large format movies in IMAX. It has become a bit of a trend ever since Christopher Nolan's Dark Knight Trilogy and I think that the brand itself has quite a way to go because what they're essentially doing is changing the face of how we have a cinema experience. However, it's more than likely just gonna be your Batmans, Jurassic Parks and Fast and Furious' that make it to IMAX; I can't imagine seeing Juno on 70mm IMAX would serve much of a purpose.
Also a thing to look out for is the fact that lots and lots of theaters that say they are previewing the 70mm presentation right now but are actually just using 2 35mm projectors that are angled in such a way to recreate the effect.
I do like IMAX, but to me it's not the end of the world if we don't see a movie on this format.
What do you think?
To IMAX or not to IMAX?