This August, Marvel Studios will release Guardians of the Galaxy in theaters everywhere. Many consider it the riskiest movie in the young movie studio’s history since the original Iron Man in 2008. [Guardians of the Galaxy](movie:424073) isn’t based on a very well known comic book series and its characters are not as conventionally pleasing as Thor or Captain America. It will be deeply rooted in science fiction, while taking place in the furthest corners of the Marvel Cinematic Universe, literally. With a collection of strange characters such as Star-Lord, Gamora, Drax the Destroyer, Groot, and Rocket Raccoon, I can’t help but think that if Guardians of the Galaxy is a successful movie, then it seems as if the cosmic team of space outlaws (as opposed to The Avengers) might be Marvel’s answer to the [Justice League](movie:401267).
As we know, Marvel released five standalone movies that led into The Avengers in 2012. The superhero team up movie was four years in the making and established the current trend in blockbuster entertainment. As we also know, DC and Warner Bros don’t have that same kind of timeline for [Batman v. Superman: Dawn of Justice](movie:711870), so they’re starting with the big team up movie first and spinning off separate movies afterwards. Ever since that humongous success, Hollywood movie studios were enticed to copy Marvel’s formula to create their own shared-cinematic universes with their own film franchises like Fox’s X-Men, Sony’s The Amazing Spider-Man, and Paramount’s Terminator.
With DC and Warner Bros having their own iconic superhero team with The Justice League, the movie studio is looking to reverse engineer Marvel’s formula and spinoff separate character movies if The Justice League is as profitable as The Avengers. After the release of Batman V Superman: Dawn of Justice in 2016, we’re most likely going to see another Batman movie in theaters, and a proper Man of Steel sequel, and, hopefully a new standalone Wonder Woman film. However, if The Justice League is a billion dollar movie, then we might get more with a separate Cyborg movie, along with a New Green Lantern and [Aquaman](movie:264237) movies. It sounds like DC and Warner Bros strategy is similar to Marvel’s, if Guardians of the Galaxy is a hit.
Marvel doesn’t have a lack of characters. They have hundreds of superheroes and villains to tap into for many movies to come. Marvel producer Kevin Feige, at one point, said that the movie studio has plans for new movies until 2028. Feige, talking to Business Week:
"It’s like looking through the Hubble telescope. You go, ‘What’s happening back there? I can sort of see it,’ ” he laughs. “They printed out a new one recently that went to 2028."
2028! He might have been joking, but the reality is that it’s not far fetched to think that this might be true. If Guardians of the Galaxy is successful, then you might have at least five (realistically only four*) spinoff movies coming up in the upcoming years. Have you ever wanted to watch a Star-Lord prequel? Ever wanted to see a Gamora and Nebula team up movie? You’ll get your chance after Guardians of the Galaxy hit theaters in August. The possibilities are endless! In this way, Guardians of the Galaxy has more in common with The Justice League, in this respect, than The Avengers, in terms of release strategy.
*I’m not sure a standalone Groot or Rocket Raccoon movie would work. Could you really watch an entire movie where the main character only says, “I am Groot” for an hour-and-a-half? And I know he’s saying more than that, but considering our human brains can’t fully understand the Flora Colossusian language, “I am Groot” will have to suffice.
That said, I do think Marvel would give them their own movie, but only as a team. After all, they’re Marvel’s dynamic duo. It would be interesting to see a movie where the two leads are CGI characters. If Marvel does make a Rocket Raccoon & Groot movie, it would be one of their most successful because children love these two. It’s fun for the whole family!