You may have already experienced this if you have gone to any of the major theme parks. Starting Thursday it's coming to L.A. Live! I know you're saying I've seen 3D but this has 4 D's. Thursday's Regal Cinemas reveal means that a 3D movie will be combined with features such as motion, wind, strobe, fog, mist, rain and "scent-based" effects.
According to the Hollywood Reporter, Seoul-headquartered 4D system maker CJ 4DPlex and AEG are set to unveil the first U.S. based 4DX system at Regal Cinemas L.A. Live Stadium 14 in Los Angeles.
CJ’s 4DX systems are already in 109 auditoriums in 26 countries, including Bulgaria, China, Chile, Czech Republic, Hungary, Japan, the United Arab Emirates and Venezuela. The CJ Group say its 4D venues already draw sellout crowds from Seoul to Mexico City. They have already screened big Hollywood titles like Avatar, Pirates of the Caribbean: On Stranger Tides and Prometheus, which featured a crashing spaceship. Can you imagine that as the giant spaceship crashes into a planet, the seats inside the movie theater heave back and forth and rumble like an earthquake. "Back ticklers" in the seats thump as an astronaut dodges fireballs and rolls on the ground. A strobe light flashes and huge fans expel gusts of air reeking of smoke and gunpowder. They even have water sprays to simulate the innards of an alien.
It's like feel-o-rama, smell-o-vision, and 3 dimensions all in one 4D experience!
Nick Baker, senior vp of AEG global partnerships says
"We have been impressed with 4DX’s success in other parts of the world, and look forward to unveiling the technology at L.A. Live, We are always looking for leading edge technology and innovative product and amenities to introduce at our entertainment destinations and, this will inspire and encourage people to descend upon L.A. Live."
They're not the only folks who believe this along with CJ 4D plex, there are two additional companies vying for the 4D cinema market, MediaMation and D-Box. They believe that 4D technology will help reverse the longtime decline in cinema attendance but are U.S. audiences ready to shell out an extra $8.00 for the experience of the fourth D?
Not only do the theaters need to be outfitted with extra equipment and special seating but movies also need to be specially mastered in the 4DX format to be played in these theaters. Recent titles offered in the format have included Marvel’s Captain America: The Winter Soldier and DreamWorks Animation's [How to Train Your Dragon 2](movie:44736). I'm excited, as I've written about before the upcoming Necroscope project is set to be done in 4D so I'm ready and willing to shell out some extra cash to feel like I was in that world (although I hope they don't over do the smell of the dead people!)
So what do you think is 4D going to be worth it? What movies would you like to see in the fourth dimension? I'd like to see your thoughts, just not in 4D though.