It seems a little rivalry is good when its concerning the hearts and minds of comic book fans everywhere. And with Marvel and Fox having declared all out war on each other in order in the world of superhero franchises, comic book fans are looking to make out well.
Lately Marvel has been blowing away the competition at the box office and in the superhero market with its highly successful Iron Man, Captain America, Thor and soon to be Avengers franchises. The Avengers alone racked up over 1 Billion dollars world wide in box office receipts with Captain America: The Winter Soldier coming in a close second with over 700 Million.
The latest X-Men installment [X-Men: Days Of Future Past](movie:203942) has racked up an astounding 714 million dollars worldwide. That's a lot of popcorn! Trust me, I know. Cause I was in one of the showings gobbling up a bag completely engrossed! But here's the thing-- when adjusted for inflation, this latest outing has yet to out perform its predecessors, coming in at number four just behind the first in the series domestically. But still its blowing up around the world and will surely jump to the top of the list at the end of its run.
Though the above box office receipts are great for their respective bottom lines, like any good studios, Disney/Marvel and Fox don't believe in settling for less when they can have more. Even if it means peeking over the other guy's shoulder in the process in order to get what they want.
You see when Marvel was deep in debt during the 1980's they sold the rights to several of their characters to various studios. They kept the Avengers for themselves including the minor characters connected to their story line.
They kept [The Avengers](movie:9040) because they knew it was a hot property among its loyal comic fans and would be to new fans introduced to the genre. With that being said, the first Avengers film took the world by storm (no pun intended) guaranteeing the second installment which is set to be released May of 2015.
According to internet sources all of the old favorites are coming back along with two new ones. [Quicksilver and Scarlet Witch](movie:1081109). Okay you're probably saying that's nice, but what's that got to do with any thing? The twins, Scarlet Witch and Quicksilver are the product of Magneto's love affair with a non-mutant. Being born with powers (and having worked with their father in the comics) they are mutants. But they leave their father's side and join the Avengers.
Okay so here's the thing. Because Fox owns the film rights to the X-Men, only they can use the word 'mutant' when it comes to the characters in the Marvel Cinematic Universe. Consequently only they are allowed to mention the word Magneto (outside the contextual use of an engineering term) inside a Marvel based movie.
So here's the rub, we have Magneto's kids in the Avengers Age of Ultron but we can't mention they are his children. But you and I know they are his kids. And to make matters worse if you've seen this latest installment of X-Men then you know Quicksilver is in it. But he is going by his Americanized birth name in the movie- Peter. The movie plays around with his parentage, hinting that his mom knew a guy that could manipulate metal and girl who plays his little sister has scarlet red hair.
Both characters are played by different actors. And both are set to show up in the sequels a year a part. Age of Ultron 2015 and X-Men Apocalypse 2016. I'm wondering how are they going to keep the continuity of story that Marvel is known for when they aren't even allowed to acknowledge the others existence?
See you at the movies!