ByMark Newton, writer at Creators.co
Movie Pilot Associate Editor. Email: [email protected]
Mark Newton

Paramount might be having a hard time with some of their Chinese sponsors, but I very doubt they're regretting getting involved in the Chinese movie industry. As of yesterday, Transformers: Age of Extinction is now the highest grossing movie in China. Ever.

This is pretty big deal considering China has its own, somewhat insulated movie industry, and until this week, local hit Lost In Thailand was sitting in second place. Last weekend Transformers 4 took second place and then commenced its stampede towards James Cameron's Avatar at the top spot - which is surpassed yesterday.

Globally, [Transformers: Age of Extinction](movie:206531) earned $592.1 million, which is rather impressive considering it still has to open in many Latin American and European countries. China contributed $219.2 million to this total (with Hong Kong adding another $9.6 million) while America addition 'only' provided $180 million. It should be noted that these numbers have NOT been adjusted for inflation.

Of course, Transformers: Age of Extinction had its eye on this record from the very start of its production. The fourth Transformers movie was always intended to be marketed at least equally towards Chinese as well as American cinemagoers. Paramount made extensive deals with various co-financers and studios, since it's only as a co-production that Paramount can draw more revenue from ticket sales. The film also filmed in China, as well as casting Chinese actors and actresses, which, under Chinese law, is required if you to work as a co-production with a Chinese studio.

However, although the move seems to have paid off financially, it hasn't been an easy ride. Earlier this week we heard that one of the film's sponsors, Wulong Karst National Park, plans to sue Paramount, while the production has been plagued with a number of other issues originating from filming in China.

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Does Transformers: Age of Extinction deserve to make this much money?

Source: HollywoodReporter

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