ByMark Picirilli, writer at
Mark Picirilli

Snap Creative is a provider of unique licensed promotional and collectible and consumer products worldwide. They work with companies like Disney, Marvel, Pixar Studios, Sony, Paramount Pictures and more. This summer, their in-theatre division Snapco has a new release of five major collectible promotional toy programs at movie theaters worldwide for the top summer blockbusters.

Starting July 1, when you see “How to Train Your Dragon 2”, “Transformers: Age of Extinction”, Disney’s “Planes: Fire & Rescue”, Marvel’s “Guardians of the Galaxy” and Paramount and Nickelodeon’s “Teenage Mutant Ninja Turtles” you can get a combination of figures and key chains to go along with re-usable cups and popcorn packs.

There are three different figures for “How to Train Your Dragon 2”, two different key chains for “Transformers: Age of Extinction”, two figures from “Guardians of the Galaxy” and four from “Teenage Mutant Ninja Turtles”.

“How to Train Your Dragon 2 “ opened a few weeks and already has these figures and cups released. Transformers opened this past weekend and they key chains should be available this week. Planes will open on July 18th, Guardians on August 1st and Turtles August 8th and should all have these items available at the concessions stands on launch day.

The figures and key chains will be available in all of the large chains worldwide in the United States, China, Mexico, Canada, Germany, Spain, Vietnam, Thailand, and more.

Income from collectible pack concession sales is estimated at over $50 Million. In over a dozen countries worldwide, Snap worked on 15 theatrical promotional packages with studios and exhibitors. Already this year, Snap created several highly sought-after promotional concessions programs for “The Amazing Spider Man 2”, “Captain America: The Winter Soldier”, “Frozen” and more.


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