When you produce films that are unequivocal moneymakers, studios sit up and take notice! Jason Blum's production company, Blumhouse Pictures, is responsible for some of the biggest-grossing microbudget franchises in horror film history: Paranormal Activity, [Sinister](movie:413506), [The Purge](movie:765477) and [Sinister](movie:413506) franchises were made for less than $40 million (combined) but have grossed more than $1.2 billion worldwide. Now NBC Universal is banking even more heavily on Blum with an unprecedented first-look deal!
According to Variety, Universal in extending their current deal with Blumhouse Pictures to a 10-year, first-look production deal; what this means is Universal and its branches have the initial option of releasing any Blumhouse production first, before the films are taken elsewhere. The deal extends across all of the Universal platforms, including television as well as films. Considering the original The Purge film made 11 times its budget in one weekend, odds are good Universal will the exclusive home of Blumhouse for entire 10 years.
Universal and Blumhouse already have multiple deals in place: the supernatural thriller [Ouija](movie:469746) , the Jennifer Lopez thriller The Boy Next Door, [Insidious: Chapter 2](movie:687051), as well as a film version of [Jem and the Holograms](movie:1283875), and [In the Valley of Violence](movie:1282360), starring Ethan Hawke and John Travolta.