Some things go great together: peanut butter and chocolate, vanilla and chocolate, strawberries and chocolate, just about everything and chocolate. On the other hand, some things... not so much.
Like exploding buildings and 9/11
Apparently someone forget to read the memo on "How offending your demographic doesn't increase ticket sales," but I digress.
Here's the poster:
As you can see the poster depicts the four titular protagonists free-falling from an exploding skyscraper, and below the title the release date of September 11th. Which - in case you honestly don't know - is a date most often associated with the infamous terrorist attack on New York City. Something that Twitter responses have been quick to point out.
It should be stated that this poster heralds the film's release in Australia and NOT the US, Paramount genuinely isn't trying to piss off viewers. Although, considering how significant of a global event 9/11 was, and it being the marketing's job to know what could potentially hurt ticket sales via offending your target demographic, I'm genuinely surprised someone didn't notice.
The announcement was first made via Twitter and the poster has since been removed - post-haste! - but it only takes a second for a tweet to go viral - and subsequently posted everywhere - these days, and that's exactly what's happened. Paramount, welcome to the social media.
What do you readers think? Is this a pretty big screw-up, or is just not that big of a deal? Also, do you think this will in any way affect ticket sales for the film? Let me know in the comments below.
Teenage Mutant Ninja Turtles releases in the US on August 8th, 2014. (NOT September 11th... thank the gods.)