A coalition of leading directors including JJ Abrams, Christopher Nolan, Quentin Tarantino and Judd Apatow has won a battle to ensure movies can still be shot and screened on traditional film.
The Kodak company couldn't keep up with the digital age, and were on the brink of bankruptcy, but have managed to bounce back because a bunch of filmmakers have teamed up to make sure the industry ensures that in an increasingly digital age, there is still room for physical film stock.
Quentin Tarantino, Christopher Nolan, Judd Apatow, and J.J. Abrams went to the heads of studios to make the case for film, and to have studios invest in the format. The negotiations are expected to result in an arrangement where studios promise to buy a set quantity of Kodak film for the next several years.
Abrams is currently shooting Star Wars: Episode VII on celluloid, and Nolan has been using film for his upcoming space drama, Interstellar. Django Unchained director Tarantino has always been a vocal supporter of traditional film-making and at this year's Cannes Film Festival, he said:
Why would an established film-maker shoot on digital? I have no fucking idea at all. Digital projection is death of cinema as I know it. It's television in public.
One of the main reasons for the widespread shift to digital is that the format is a cheaper than using traditional film. But Kodak has urged Hollywood to think about the importance of celluloid as a medium: film is believed to be the only archival material that will last at least one hundred years without the need to transfer content to new media.
Hopefully, a large part of this debate will be a deeper recognition that film is valuable. Just because it's easier, doesn't mean it's better... Right?
Do YOU care if a movie is made digitally or not?