According to Catherine Cox Draper, business unit director for General Mills Big G Cereals a collaboration with DC Comics was a natural fit.
"The artists share our love for Monsters Cereals, and Monsters Cereals fans also love DC Comics,The reimagining of the Monsters for the packaging was a highly collaborative process, and we had a lot of fun seeing the artists' vision for our beloved Count Chocula, Franken Berry and Boo Berry come to life."
The Monsters Cereals originated in the early 1970s, and since 2010 have only been available in autumn.
Jim Lee had a lot of passion not only for this project but also for the Boo Berry cereal itself
"This is something I'm really proud of, We always talk about how superheroes have taken over pop culture but for me this is a recognition of what we do."
Lee admits that Boo Berry was his preferred cereal when he was a kid.
"I loved the milk turning blue afterward, and it brought back a lot of childhood memories."
So you can see why this was a tasty project for him!
"I have a lot of highlights in my career that have nothing to do with superheroes. This is definitely one of them,"
This was not easy for Lee it took seven drafts before coming up with a final design. Lee used the recognizable aspects of the character the hat, the eyebrows, the bow tie and added some touches like being able to see the back of his hat through his head.
Dave Johnson Remade the strawberry monster Franken Berry and Terry and Rachel Dodson took on the Chocolate Vampire Count Chocula . The limited-edition packaging also features comic strips drawn by Brent Schoonover. Talk about your "cereal killers", Jim Lee thinks they did a tasty job too!
"At first glance, you might not pick up the nuances, but Franken Berry is definitely Dave Johnson, and in the Dodsons' take on Count Chocula, they've humanized him a little bit more."
Select retailers will start getting the new boxes this month, nationwide distribution begins in September.
Source: USA Today