There are some issues that go beyond entertainment. Some tragedies that eclipse even the most beloved movies, and the most popular stars.
You can take your pick from an almost endless list - from conflicts around the world, to inequalities at home, and all the way back around again. Somewhere along the way, though, you're likely to run into one of the most personally devastating - drink driving.
There aren't many of us who don't know someone who's been given a DUI, or worse, been the victim of someone driving drunk - which makes this newly launched awareness campaign all the more affecting.
The creation of Costa Rican art director Fabio Obando, on behalf of Volkswagen, the campaign is...well, take a look for yourself:
And...there ya go. [Batman v. Superman: Dawn of Justice](movie:711870) will never be quite the same again. Though whether or not those three heroes are actually biologically capable of getting drunk is another matter entirely.
But, more importantly - don't drink and drive, everyone!