Yesterday the internet was ablaze discussing the new Sin City TV ad that was banned, alongside the Eva Green character poster that was ripped out of viewership... which got me thinking about the first controversial commercial ban that plopped it's way onto my TV-lovin' radar; ScarJo's ridiculously sexy Super Bowl commercial for made-at-home pop company, SodaStream. You remember which one I'm gabbin' on about, right? If not, here's a little refresher of that tasty goodness:
Now I understand (maybe not totally agree with though) Eva Green's bustilly suggestive poster getting censored. I get that we have to keep TV commercials family friendly, because who knows who is flipping through the channels at the time it flashes across the screen...but why pull Scarlett and team SodaStream out of the game at the eleventh hour?!
Is it because her suggestive lip smacking of a straw and seductive eyes staring into your oh-so-willing soul was just too much sex appeal for viewers to lay eyes on before having a heart attack? Nope!
Was it because she mislead the general public with foul information and false advertising about SodaStream being more healthy for both our bodies and our environment? Nuh-uh, not that either!
So then, why exactly did this seemingly fine commercial get ripped from our viewing pleasure when it has millions of views that would suggest that the people want to see it? Well, according to Daniel Birnbaum, CEO of SodaStream; it was because the NFL won't take risks of stepping on someone's toes. He had some anger fueled words regarding the political decision when speaking with USA Today,
Fox rejected the Super Bowl commercial “because they’re afraid of Coke and Pepsi.” That’s the line that Fox has demanded that SodaStream kill, says Birnbaum. “What are they afraid of?” asks Birnbaum. Which advertiser in America doesn’t mention a competitor? This is the kind of stuff that happens in China. I’m disappointed as an American.
Frankly, I can see why he's taken back about the decision. America fuels it's consumerism on competitive adverts, so why are four words that happen to name a couple of competitors being shunned away? The NFL has a strong standing relationship with both Pepsi and Coke. In that same right though, is Coke mad at the NFL for giving Pepsi airtime, or vice versa? Oh heck, who cares, that's how the game is played!
In the video above she says that she wants to see this commercial and the respective information inside of it go viral and with the NFL's help, despite their best efforts, have made that exact thing happen ten-fold.
And that is just ONE posting of the video on YouTube. This just goes to show that whatever the reason for censorship, fair or not, the public is always going to find a way to see what they're being denied. Especially in cases like this, you're only making the urge to check out the 'controversial' material even stronger! I know that as soon as I heard about a pretty lady being banned from my television set, I ran to check out the material even faster. The views don't lie. Looks like ya' lost this one, big guy.