I can see the headline - "[Guardians of the Galaxy](movie:424073) Astounds with 165 million dollar debut!" Really, it is astounding because without promos who even knew who the Guardians of the Galaxy were. But you had the name "Marvel Comics" on the project so what did you expect? People flock to the theaters like stampeding cattle because its another Marvel movie and the reason why all comes down to [The Avengers](movie:9040). Financially, the first Avenger's movie has seen success to the tune of 1.5 billion dollars worldwide to date and of the particular genre, this one movie is king and the yardstick by which all others are now measured.
What makes Avengers such a huge success? A lot of people like to allude to the five movies that preceded Avengers and introduced the team and brought them together: Iron man, Incredible Hulk, Iron Man 2, Thor and Captain America: The First Avenger. I myself prefer to focus on the chemistry between the actors instead. As a team off camera and off the company time clock they have built a rapport that rivals the relationship a lot of families have and in fact, they spent a lot of time together on a world tour after the release of Avengers in theaters that amounted to a victory dance and they still have that interaction with each other going on in their private lives
On screen, together the team from Avengers 1 is arguably the perfect cast. First and foremost they have the look. For instance, take Chris Hemsworth, and then try fitting another face in his place. Or let's talk about the man in the iron suit and please tell me there was someone better than Robert Downey Jr. They can act, they look and act like Avengers, and the job is good enough that Hemsworth has stated that this is all he needs, to be Thor and when he says it it certainly sounds like he means forever. And let's not forget the director, Joss Whedon, who sprinkled fairy dust on the project and made it the most amazing movie ever, No other team-up movie ever did what this move did with these kinds of characters. Yeah, you can point at The Expendables and say look at the amount of celebrity involved with the names on the cast of that movie but none of those Expendables can fly, leap tall buildings or wield Mjolnir!
Okay, now here comes Avengers 2: Age of Ultron and if you are smart you are thinking "bigger and better" so you are expanding on what you did the first time around and you have fans screaming for more Avengers on the team. It makes sense, and you have a treasure chest full of Avengers so you pick a couple that kind of fit the comic book timeline of team evolution. Enter [Quicksilver and Scarlet Witch](movie:1081109), but then you get the idea later that you want to add more and keep the fans begging for more so you write a quick back story and give the people the Vision too. It makes sense to give the fans what they want, and they want more, right?
It wasn't long ago that Marvel took out a calendar and marked off a schedule for filming and releasing a flood of movies up to the year 2020. Besides more Thor, Iron Man and Captain America you have the now successful Guardians of The Galaxy and an expected sequel, and you have Ant Man, Doctor Strange, Captain Marvel, The Inhumans, Black Panther, a new Fantastic Four, The Amazing Spiderman and more. Now what I'm thinking is there are a couple of things here I am concerned about if I'm the one calling the shots for a movie making company running out of control. Is Kevin Feige starting to look at Marvel movies like a one fits all assembly line manufacturing company that can find success with quantity instead of quality?
When I saw The Winter Soldier I was determined to go closed mind on the costume the new guy wore. I was a big Falcon fan back in the day but the costume the movie version of the character was going to wear completely turned me off to the idea of him being in the movie. The costume was horrible, and then I saw the movie and I was wrong. he was fabulous and so was the movie. But looking ahead to [The Avengers 3](movie:738027) The Falcon is changing costumes and this will be our new Captain America. There isn't much choice with Chris Evans' decision to give up acting. The question is does the change work? Can we survive the change, especially if Marvel Studios decides to follow suit when Marvel Comics makes the switch from male Thor to female God of Thunder? And then we have to consider as well that at some point the market could be over saturated with comic book heroes and start to see a drop off in popularity that brings the big box office numbers crashing down.
On the question of over saturation it is important to consider that DC Comics/Warner Brothers has a calender of their own now and has a plan to strike back with 10 films that will include a big screen appearance of the Justice League and based on the success of The Avengers it would take a fool to write off a movie so heavily leaden with iconic heroes. Batman, Superman and [Wonder Woman](movie:45787) are the true heavyweights of the business and they will make some money, regardless of what fan boys think.
My big question is can Marvel afford to tinker too much with the chemistry and magic that gave birth to The Avengers movie and the subsequent success it had? Please leave your comments, we like those and vote in the poll!