ByMark Newton, writer at Creators.co
Movie Pilot Associate Editor. Email: [email protected]
Mark Newton

Last week, we reported that Sylvester Stallone's The Expendables 3 'flopped', with a first weekend taking of only $16 million. If that's the case, then we're going to have to think up a new word to describe just how badly Robert Rodriguez and [Frank Miller's Sin City: A Dame to Kill For](movie:1374) bombed last weekend, because 'flop' does not do it justice.

Across its opening weekend, Sin City: A Dame to Kill For only managed to take in $6.4 million - which is a paltry sum even considering its relatively low budget of $60 million. This amount - which results to mere pocket change compared to the first weekend takings of its rival summer blockbusters - is even less than the already modest box office estimations. Experts had suggested Sin City: A Dame To Kill For would likely make only $16 million domestically, an amount which would have equated to just over half of what the original 2005 Sin City made in its opening weekend. As it turns out, it failed to even achieve this low-hanging achievement.

With a beloved original movie, two relatively big name directors and a cast boasting the likes of Josh Brolin, Mickey Rouke, Bruce Willis and Joseph Gordon-Levitt, you'd imagine Sin City: A Dame To Kill For would at least make the box office's Top 5. However, it arrived in at eighth - a position usually reserved for small budgeted indie fair or niche genre movies.

So what went wrong? Well, box office boffins are suggested the long 9 year wait between Sin City and a Dame To Kill For could be partly responsible, while the continuing domination of [Guardians of the Galaxy](movie:424073) (which retook the top spot) and [Teenage Mutant Ninja Turtles](movie:323027) at the box office could have diluted its audience. Furthermore, the fact the vast majority of viewings were 3D might have also put off more cash-conscious cinema-goers.

Throw in a lack-luster publicity campaign and poor pre-release reviews and you're not exactly looking at a major cash-cow. However, having said that, recent Frank Miller comic-book adaptation, [300: Rise of an Empire](movie:43660) still managed to make major money despite similar issues and limitations.

So, is Sin City: A Dame To Kill For destined to appear on the list of biggest cinematic flops? Well, luckily, its saving grace might be its relatively low budget which prevents it from reaching the bombing heights of movies such as 47 Ronin (which lost an estimated $149 million) or The Lone Ranger ($94 - 119 million). However, if its domestic run continues like is, and the international market is similarly non-impressed, it's extremely likely Sin City: A Dame To Kill For could become one of the biggest flops in recent cinematic history.

Its box office failure could also spell disaster for the franchise. A [Sin City 3](movie:2145884) had been tentatively discussed prior to A Dame To Kill For's release. Now I Imagine the studio heads at The Weinstein Company and Miramax will be booking out the conference room in their respective offices for some very frank and stern worded meetings. Indeed, director Frank Miller previously stated:

Robert and I are already talking about Sin City 3... So you'd better show up for number two or they won't pay for it.

From the sounds of things, we all owe Mr Miller a collective apology.

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Source: TheWrap

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