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In an unusual move for an automobile manufacturer Ford have aligned with Fox to sponsor new show [Gotham](series:1127075). Why is this unusual? Well usually a car maker would sponsor a show in order to promote a new model and from everything that we have seen so far about Gotham it’s a very stylized show, with something of a retro noir feel. This idea was reinforced at last night’s premiere screening in New York City where guests arriving at the New York Public Library encountered a vintage Ford done out to look like part of the Gotham City PD fleet.

Whether we will only see vintage Fords play a role on Gotham or whether the manufacturer will find a way to get their latest offering featured is something we will only find out once the show kicks off.

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