Sex sells. We know it. We don't even kid ourselves.
It's why Go Daddy had a smash hit on its hands when it launched a provocative commercial series during the Super Bowl, almost too sultry for TV.
But in this case, we're not talking TV. We're talking Addicted, Lionsgate's newest entry into what we like to call the "steamy genre." To call it erotica would be selling it short. We're talking high production value, story with a pulse, and characters you can relate to. But lets be honest - we're talking sex.
Addicted hits theaters nationwide this Friday, and boy let me tell you, there's some steam to this theme.
Moviepilot sat down with Latino soap opera heartthrob William Levy - a major player in this palm-sweater of a sexual jaunt - to talk about sex in Hollywood. Is Addicted (based on the book from highly successful erotica writer Zane) beating Fifty Shades of Grey to the punch when it comes to sexy on the big screen?
"I think everybody thinks about sex," says Levy. And he's not wrong.
"I mean, we’re humans. But if you don’t have chemistry when you have sex….you need chemistry in everything."
Levy and Sharon Leal - starring as "happily" married Zoe in Addicted - have plenty of chemistry on the screen. But in the end, the subject matter of the film is no laughing matter. It's about sex addiction, a subject all too familiar on the Hollywood scene.
Who can forget the dark and challenging Shame, starring Michael Fassbender, which dealt in the more psychological realm of sex addiction? Fifty Shades plays the same game, especially bold considering it's from the rare and refreshing perspective of a woman battling the addiction.
But how "real" is the sex we see on the screen? Is it easy to check emotions at the door for actors portraying a sordid encounter in front of millions?
"The way he touches her, the way her caresses her…the way you guys would probably, in a scene, make love…there’s a line you have to follow," says Levy, who knows it takes a toll. "You get home, you feel tired. It stays with you a while."
Yeah, would think so. Heck, it sticks with the audience for a while too.
But what if you were in that position? Cameras rolling and the scene calls for a steamy embrace with a gorgeous co-star?