Now that all the mania over the expected release of the official trailer for [The Avengers: Age Of Ultron](movie:293035) with Christopher Nolan's "Interstellar" on November 7th has died down. One thing that seems very odd, yet was left out of the conversation is; Have Disney suddenly distanced themselves from Marvel Studios? The mouse house which has owned Marvel since 2009 is poised to release it's first animated property based on a Marvel comic book titled "Big Hero 6" on... November 7th. Where is the corporate synergy and massive marketing Disney is known for?
If the "Age of Ultron" trailer is truly releasing on the 7th then why is Disney allowing this information to drive people into the theater on the same day as "Hero 6" but to see a rival studio (s) co production? "Interstellar" is produced by Paramount and Warner Brothers with Legendary having a stake in it also. Legendary has to be considered Marvels closest rival as far as imprint studios over the last decade or so. The fact that mostly only Marvel savvy fans are even aware of "Hero 6"'s Marvel roots and that Disney seems deliberate in this approach make this seem more than a missed opportunity.
One has to wonder why Disney, coming off the rampant success of this summers "Marvel's Guardian of the Galaxy" would not push that big red Marvel logo to the forefront of [Big Hero 6](movie:425271)'s ad campaign? And especially at least issue statements advising ......Come see "Big Hero 6" and see the world premiere of the trailer for Avengers: Age of Ultron. Not hard to do, kind of should be automatic. One possible reason for this separation is that AoU will probably be PG-13 and perhaps the expected BH6 draw is skewing much younger. However that does not explain the lack of a Marvel logo on BH6 ads so far.
Perhaps Marvel as a brand is outgrowing its new parents home? When Disney purchased Marvel in 2008 it paid four billion dollars for the entire company: characters, comics, film studio and licensing deals. Some of which (think Spider Man and X Men films) are not even available to them for inclusion in the big MCU. The first Avengers film released in 2012 made 1.5 billion in worldwide box office all by itself and the films to follow it have all been commercial if not critical success all around. With the last two non MCU films also making half billion dollar plus returns this year (which is not going into Disney's pockets) perhaps Disney is giving Marvel the side eye. With the cross pollenation of [Agents of S.H.I.E.L.D.](series:722469) on ABC TV primetime and GotG still pulling in dollars at the box office and scheduled to rake in even more money with the blu-ray/dvd release already announced. It just seems that Marvel is operating on a full head of steam and Disney is standing off to the side. If Disney is having a "Supremes"like moment with Marvel as "Diana Ross" what will happen next year when "Star Wars" returns to the big screen and the public eye? This time next year we will be rushing out to purchase our digital downloads or blu-rays of AoU and AoS season 2 boxset while getting ready to go all Jedi or Sith for the first time in a little over a decade. Will Mickey still feel like the king of the castle?
In house at Marvel Comics rumor is the [The Fantastic Four](movie:34667) comic (which Fox owns the film rights to) a longtime Marvel staple is being cancelled this summer. Right around the release of Fox's reboot to the film franchise directed by Josh Trank. Some have said this move is to deny Fox publicity for the film, however implausible that seems. FF like many Marvel comics series has been cancelled and resumed in the past so it's not that big a deal, but the timing is extremely suspect. The general theory is that a film release will spur a sales bump on the related comic due to the new audiences reached and a return of fans who may have dropped the book at some point. Perhaps when the team returns to comics they will more closely resemble the cinematic version (which will freak many obstinate fans out, what with the whole Human Torch/Michael B. Jordan thing) and that is the reason for the cancellation.
No matter the reason for the strange [Interstellar](movie:813746) pairing, it seems the theaters will be packed with fans of cinema, Disney and a little MCU on November 7th regardless. It just seems odd that the MCU fans are not being driven to BH6.