ByAllen Kayne, writer at
The Streak of Blue. Awesome Moviepilot Creator. DC Superheroes Writer.
Allen Kayne

Advertising Opportunities

Now, Warner Brothers does not have to worry about competing Iron Man v Captain America: Civil War, advertising should be better when the time comes. If you read the first part, you might have remembered how much I stressed the spring release date as an important factor.

  • The rest of 2014 and all of 2015 is how much time Warner Brothers has to put posters, trailers, and stills out in the public. They could attach a 20-second trailer with The Hobbit: Battle of the Five Armies (this December) and a 2-minute trailer with Pan (July 17, 2015), the movie that stole Dawn of Justice's original--first--release date. Any Warner Brothers movie would do.
  • Super Bowl
Super Cool
Super Cool

I do not know where you live, but here in America, the Super Bowl is kind of a big deal. I think the 50th Super Bowl will be even bigger because of its number, but I could be wrong. Now, the reason I bring this up is because early February 2016 is about a month and a half before Batman v Superman's release date, so what better way to advertise? After all, $1.5 billion earner, Iron Man 3, had its trailer play during the epic sports event.

  • Spring break for the win! Have nothing else to do, kids? How about a commercial telling you watch Batman v Superman during the long week?
  • HYPE for this movie is already huge. Remember how it got more mentions on social media than Avengers: Age of Ultron at SDDC 2014? I do not want to start a flame war with any huge Marvel fans, but I just want to say that because the hype bigger than the best superhero film's sequel, it can be a massive success. I see this film getting more hype than Man of Steel.

Promotional Parties

Man of Steel made $170 million from their promotional parties in 2016, which was more than The Dark Knight Rises' $150 million.

"Everything is awesome!!!" -The LEGO Movie, 2014
"Everything is awesome!!!" -The LEGO Movie, 2014
Along with DC Comics regular partners like Mattel, with a line that includes a variety of action figures and collectibles (priced from around $10 to over $100), a partial list of partners includes toys from Lego, JAKKS Pacific (collectable figures) and Fisher Price (Super Friends for toddlers), shoes from Converse, costumes from Rubie’s, Hallmark cards, as well as apparel collections from Kinetics, Junk Food and Bioworld.
There are also Nokia phones and interactive apps, Carls Jr. Super cheeseburgers, Hershey’s Twizzlers on Facebook (where fans create and star in a personalized video) as well as two retail partners -- which is unusual -- Walmart (selling licensed merchandise and tickets to a special screening) and Sears (one of whose stores features in a dramatic twist in the film).

Now imagine all of that, but this time for a movie involving Batman, Wonder Woman, and maybe even the rest of the League! It would probably add up to more than $200 million. I would define that as a massive success.

Overall Quality

Fan poster
Fan poster
  • Zack Snyder provides the amazing VISUALS and storyboarding. He is also the energetic and comic-loving boss.
  • The same people who did the effects in Man of Steel will be doing the visuals here. Yay!
  • Chris Terrio: I trust that he has polished up the script. It sounds like David Goyer has good ideas, but his actual script-writing is not that great. We will see.
  • Acting: Snyder and co. are not casting actors to please us in each announcement. They are casting people based on the characters that have been written in the script. Have you read the script? You can complain, but unless you have, you do not actually know that the actors will be horrible.

Justice League...With Part One and Part Two

Jim Lee
Jim Lee

Three Words: Dawn of Justice

After the huge movie announcement, I think it is safe to guess that the whole Justice League will appear in Batman v Superman: Dawn of Justice. Here are the newly and officially confirmed Leaguers:

  • Jason Mamoa as Aquaman
  • Ezra Miller as The Flash
  • Ray Fisher as Cyborg
  • Green Lantern to be cast

Not epic enough? Well, I think it should be enough to get people to want to see this.


What do you think will make Batman v Superman a massive success?

"$170 Million, Promotional Money-Man of Steel" Source: THR


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