ByAlisha Grauso, writer at
Editor-at-large here at Movie Pilot. Nerd out with me on Twitter, comrades: @alishagrauso
Alisha Grauso

Can we all agree that Stan Lee is just the best? I mean, seriously, who here doesn't want him to adopt them? I would definitely let Stan Lee adopt me.

In any case, he's definitely the most spry 91-year-old I've ever seen. He does more in a morning than I do in my entire week, basically, and he's always down for a bit of fun. Which is why it should come as no surprise he was game to help out with ArcLight Cinemas and Mission Control Group's "Where Movie Lovers Belong" campaign, which is actually pretty damn cool.

The man, the myth, the good-natured legend.
The man, the myth, the good-natured legend.

What's the campaign about? Glad you asked (and if you didn't, I'll pretend you did).

ArcLight and Mission Control have teamed up with a bunch of pop icons (that's where Stan Lee comes in) to celebrate a love of movies by having those celebs dress up as famous characters and reenact scenes from classic movies. Stan Lee, for example, got into character as Robin Hood - old-school Errol Flynn style. Check out the behind-the-scenes vid of him undergoing his transformation:

What a trouper, right?

The project had some really fun talent involved, and they helped recreate some seriously cult beloved films, including Black Swan, The Big Lebowski, Edward Scissorhands, Pretty in Pink, The Matrix, The Dark Knight, Ferris Bueller's Day Off, and Home Alone.

And just in case you're wondering where to find this campaign, don't worry - it will be everywhere by December 6th (the first set rolled out on October 6th with the second planned for November 6th). ArcLight plans to have it in every major city, with billboards, wrapped busses, and subway signs all being covered. And all the behind-the-scenes videos will be posted to multiple YouTube channels, including Stan Lee's own World of Heroes channel, YouTuber and celeb makeup artists Kandee Johnson's channel (she is, after all, the one helping with the transformations), and ArcLight Cinemas' channel itself.

While Stan probably won't get an Academy Award for his appearance as Errol Flynn, he still gets an "A" for effort. A very awesome campaign for a very awesome reason, right? Then again, I'm game for anything that he's is involved in, because I know it will speak to my nerdy little heart. If you live in or will be visiting a major city in the next few months, keep your eyes peeled! You might see one of these incredible celebrity transformations on a billboard or bus in your neighborhood.

For more information about the Where Movie Lovers Belong project, check out ArcLight Cinemas' website.


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