October is Breast Cancer Awareness Month, and while the shops are full of pink ribbons in every shape and form, artist Maisa Chaves (Halfy on deviantart) took a slightly more novel approach.
She created a series of posters highlighting the importance of regular self-exams, featuring some of the most famous females in comic-book-land. [Wonder Woman](movie:45787), She-Hulk, Storm, and Catwoman are front and center (so to speak) with the message that "When we talk about breast cancer, there are no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against this enemy, and when in doubt, talk to your doctor."
It's a powerful message about the fact that no-one is immune to the possibility of cancer, although I'm choosing to shut off the part of my nerd-brain that immediately started going off about healing ability and immortality with one or two of these characters! For the average person, these are recognizable as "super women," and that makes it an incredibly effective point.
It also takes an element of comic-book-art that can be a sore point for many people (the overt sexualization of female characters) and puts a very different spin on it. It makes sense - if these superheroines are all being drawn with chests to rival a Playboy Bunny, why not put them to good use raising awareness?
All in all, I think that these posters are absolutely incredible, and tapping into the current popularity of comic books will help to drive the message home (hopefully) to younger women as well.
Now, the only thing missing is a fifth poster to raise awareness of the possibility of breast cancer in men...maybe it's time to capitalize on the bat-nipples?