Now - full disclosure - I have something to admit before we go any further with this article: I thought John Carter, possibly 2012's most widely ridiculed movie, and certainly its most notorious flop, was awesome. It was the perfect blend of pulp adventure and over-the-top action - and a worthy successor to the likes of Star Wars and Indiana Jones - and I loved it.
Which, I soon realized, put me in a very, very small minority.
So much so, that Disney, not a studio to throw money away without good reason, have just allowed the rights to the franchise to revert to their original owners, Edgar Rice Burroughs Inc.
Which means two things:
1. Disney had so little intention of ever making another John Carter film (which is unsurprising, seeing as it lost them around $200 million) that they basically gave away the rights to it.
2. We might actually see another John Carter movie on the big screen sometime soon. As Edgar Rice Burroughs Inc.'s President, James Sullos put it in an official statement:
"John Carter of Mars was the creative stimulus behind such movie classics as Superman, Star Wars and Avatar. Edgar Rice Burroughs was the Master of Adventure and his literary works continue to enjoy a world-wide following. We will be seeking a new partner to help develop new adventures on film as chronicled in the eleven Mars novels Burroughs wrote. This adventure never stops. Along with a new TARZAN film in development by Warner Bros., we hope to have JOHN CARTER OF MARS become another major franchise to entertain world-wide audiences of all ages."
Which is, to my mind, awesome, but also a really smart bet on Edgar Rice Burroughs Inc.'s part. After all, John Carter - whether you think it was terrible or not - did make close to $300 million at the worldwide box office. It just also happened to cost roughly that much to make, meaning none of the marketing costs were even close to covered.
So, if someone were to make a new movie for closer to $100 million (and, say, call it by its original title, A Princess of Mars - bad-ass princesses are totally in right now, after all) there's good reason to believe there would be a good amount of profit in it for them.
Here's hoping, then, that we see another version of [John Carter](movie:40236) before too long (and that Taylor Kitsch gets to give the role another go, and Andrew Stanton another chance to direct...)!