After the latter half of October saw Dc/Warner Brothers and Marvel Studios make huge announcements on slates of films that will dominate cineplexes and the pop culture landscape for years - predominantly with superhero movies - it is time for Fox to strike back with their own.
As I stated earlier this year, Fox is having the best year of any studio in 2014 so far.
But with the slew of franchises and "event films" we now pretty much know are coming for the rest of the decade from Disney/Marvel Studios and DC/WB, Fox needs to start planting their flags - and seeds of future franchises - as soon as they can.
Think about it.
Lost in all the fanfare of their superhero movies, DC/WB will be releasing 3 "LEGO" movies - pretty formidable seeing as how the originals superseded all expectations this year with $257 million domestically - and 3 "Fantastic Beasts and Where To Find Them" - which are simply spinoffs of one of the most successful franchises of all time - "Harry Potter".
Toss in at least one "Godzilla" sequel and dates - and possible sequels for - superhero films like "Suicide Squad", ""Justice League", "Wonder Woman", "The Flash", "Aquaman""Green Lantern" and "Cyborg" - and almost certainly new installments of the "Man of Steel" and "Batman" series, and DC/WB seems to have a lineup of blockbusters that could potentially bludgeon any other studio.
Except Disney, of course. The amount of franchises and potential future franchises under the Mouse House's umbrella is truly staggering.
First, of course, there is Marvel Studios, which has franchises on the rise like "Thor", "Iron Man", "Captain America", "Avengers" and "Guardians of the Galaxy".
Now, they've also announced likely future franchises in "Ant-Man", "Doctor Strange", "Captain Marvel", "Black Panther" and "Inhumans".
Their old superhero franchises bring a fanbase to the new franchises. At the same time, the new franchises keep the older ones fresh. It is a lethal combination.
Also, what does it say about the embarrassment of riches that Marvel Studios possesses that solo films for two of their most popular characters - Hulk and Black Widow - were not among the announcements last week? Or that they have at least a dozen other potentially viable franchises in the near future.
Disney also has Pixar, which still has a very strong brand - and it should get stronger, with long-awaited sequels to "Finding Nemo" and "The Incredibles" on the way, as well as original fare like "Inside Out".
As if that weren't enough, starting next year we are scheduled to get a new "Star Wars" film or spinoff in theaters EVERY YEAR from 2015 to 2020.
Oh, and "Pirates of the Caribbean".
Do how does Fox counterattack these two behemoths - as well as the big movies coming from Paramount, Universal and Sony?
They need to get their plans to expand the X-verse into high gear.
Mark Millar stated a year ago that they were talking about 5-10 mutant movies to the big screen.
They need to stop with the rumors and announce their own slate that shows they have a plan. They need to capitalize on the fact that "X-Men: Days of Future Past" was the second-highest grossing film in the franchise domestically and the highest-grossing worldwide and finally make long-rumored films a reality.
Yes, they have " [X-Men: Apocalypse](movie:1194267)" coming and "Wolverine 3" and -finally - "Deadpool".
They need to do more. They need to give other characters the spotlight and a chance to shine.
"Gambit" is confirmed? Announce that you're putting him on the darn schedule.
Since "Hunger Games" is ending, announce you're locking up Jennifer Lawrence for a few "Mystique" films.
DC/WB is giving us "Wonder Woman" and Marvel Studios is giving us "Captain Marvel"? Raise the profile of Jubilee and Kitty Pryde in Logan's films. The X-universe has LOADS of worthy female characters capable of carrying their own film. So announce "Emma Frost". Announce "Storm". Announce "Rogue".
Announce "X-23". For that matter, put "X-Force" on the schedule already. Oh, and announce "Cable".
Fox is in a unique position with their X-verse. The brand is actually more well-known than DC/WB's slate - as far as films go. At the same time, they can beat the other two studios as having more characters that are fresh than their other two main superhero rivals.
But they need to show they have more in their stable than Wolverine, Professor X and Magneto.
Do that, and they won't have to worry about making a "Taken 4".