This weekend, the 10th anniversary re-release of the original Saw movie was shown to a presumably eager public. Free posters were given for theaters to give out and several online contests were held. It's clear that Lionsgate was expecting a decent turnout for the horror film, especially on Halloween weekend. While the re-release did break records, they were not good ones...not at all.
With a pitiful weekend gross of $650,000, the re-release has set the record for the third-lowest opening weekend for a film shown in 2,000+ theaters, according to Box Office Mojo. The only two movies that made less money are the notorious flops Delgo and The Oogieloves In The BIG Balloon Adventure. As if that isn't bad enough, it pulled in a per-theater average of $315. That translates to about 30 people per theater seeing it throughout the entire weekend.
I'm sure that many fans are absolutely exasperated and baffled by how badly this re-release tanked. I do have a few explanations though. Perhaps the failure has something to do with the last installment of the series: Saw 3D receiving terrible reviews from fans and critics.
Maybe it has to do with the fact that the series wasn't a big money maker in the first place. None of the films crossed the $90 million mark domestically, and they were successful only because they were low-budget. It isn't exactly the kind of movie that would draw a huge crowd on a re-release.
Perhaps it's because people would rather watch classic Halloween films like The Nightmare Before Christmas, Ghostbusters, Hocus Pocus, and Young Frankenstein at home rather than go to a theater. After all, Halloween is a time for parties and trick-or-treating.
Either way, Lionsgate must be absolutely humiliated by the turnout. Perhaps it will put an end to the wide re-release trend that Hollywood has been obsessed with lately.