I’ve read comics a long time and Iron Man was never a character I could get into. He wasn’t likable and he seemed to (in recent years at least) be involved at the center of a lot of bad things. “Original Sin”, “Avengers vs. X-Men” and “Civil War” were not exactly the best examples of Tony Stark being a good guy. Being portrayed by Robert Downey Jr. in the movies is the most positive thing the character has been through. So with “Superior Iron Man” writer Tom Taylor is taking Tony back to basics and allowing him to be the jerk that he is with pretty much no restraints.
“Superior Iron Man” takes place seemingly after “Axis”. Thanks to the spell Scarlet Witch and Doctor Strange did on Genosha, all the heroes and villains personalities are inverted. The introduction explains that “most were eventually restored” but Tony Stark was not. He’s launched Extremis 3.0, a new app that turns people into the “best” version of themselves in primarily looks. This has caused San Francisco to devolve into madness.