"Is the Fantastic Four Reboot in Trouble?" This headline has popped up multiple times across sites all over the internet, and for good reason: Marvel, in the heat of a pretty nasty fight with FOX, is doing everything it can reclaim characters that were sold over a decade ago to the studio. They've stopped production on everything: [The Fantastic Four](movie:34667)'s comic is coming to an end, and there's no merchandising efforts happening for the four in the near future. All this over angry lawyers, and most pointedly, FOX's refusal to let Marvel use the word 'mutants' (which means a complete revamp of Quicksilver and Scarlet Witch's backstory in [The Avengers: Age Of Ultron](movie:293035) is happening).
Fans have also responded to several creative decisions that have caused all kinds of controversy, the most recent being Doctor Doom's history being completely wiped and replaced with that of an internet troll. Hoooo boy.
Throughout all of this backlash, FOX has been pretty mum when it comes to a response - until recently, when FOX's Chairman and CEO, Jim Gianopulos, sat down for a roundtable with The Hollywood Reporter. Here's what Gianopulos had to say about Marvel's cancellation of The Fantastic Four comic:
I don’t know how that decision came about. The comic was not a huge seller. The Fantastic Four is a very established group of characters, and the film is awesome. Yeah, I think…I don’t know how that played into their decision, but it wasn’t…the book wasn’t selling as well as others.
He went on to detail Marvel's decision and his lack of involvement:
Fully independent decision, by the way, I didn’t even know about it. I mean, honestly, we don’t even [shrugs his shoulders].
Franchises like the X-Men are still moving forward despite Marvel stopping production on merchandise, along with killing off Wolverine and putting a hold on the creation of new mutants;[Deadpool](movie:38663)[Deadpool](movie:38663) was given the green light and will be produced under FOX's guidance; and of course, [The Fantastic Four](movie:34667) has moved forward regardless.
Despite Marvel's efforts, it looks like FOX is very much standing it's ground. After [X-Men: Days Of Future Past](movie:203942)'s success, one can only hope that FOX capitalizes on what made that movie enjoyable.