Note to Kevin Feige: You have a unique opportunity to take the Marvel Cinematic Universe to about three more levels higher than it is now - by casting Jennifer Lawrence as the lead in a "[Captain Marvel](movie:949779)" movie.
First, let's be clear. Marvel Studios' first film with a female lead should not be looked at as "checking boxes" in terms of representation. It is a unique opportunity to take the Marvel Cinematic Universe to new heights and broaden their fan base.
Though everyone has their favorite female character - in retrospect, Captain Marvel was the perfect choice.
If "Superman: The Movie" made everyone believe a MAN could fly, the female characters seen on film and even popular on TV since then have not come close to doing so.
The only one that even tried was the anemic "Supergirl" film. Since then, female heroes seen in films like "Catwoman", "Elektra", and even ScarJo's Black Widow and Gamora - have mainly been good at punching and kicking. This is even true of iconic TV characters like Buffy Summers, Faith and Xena.
But Carol Danvers's Captain Marvel-has the opportunity to become THE superheroine. She can fly, go toe-to-toe with Thor and is a leader, just for starters. She has the potential to be more wonderful to movie audiences than Wonder Woman herself (who makes her debut on the big screen the year before).
When it comes down to it, there is only one actress who would be up for the challenge and allow the film to reach it's potential and give the character the gravitas she deserves for mainstream movie audiences.
Jennifer Lawrence MUST be cast as Captain Marvel!
First, Lawrence is a global superstar. Her being the lead would immediately generate more attention for the character and the project, more magazine covers, more interviews, etc.
Second, her acting ability is without question. She is a three-time Oscar nominee - and one-time winner - at 24. After seeing her acting in "The Hunger Games: Mockingjay - Part 1" (and "Winter's Bone") any doubts I had she could play a convincing warrior ("If we burn, you burn with us!)
Plus, her personality is a natural for the lighter parts of the character.
Perhaps most importantly, thanks primarily to the "Hunger Games" franchise, Lawrence is ALREADY the highest-grossing action heroine of all time.
Think about it. ScarJo deservedly was given accolades for being the kick-ass lead in this year's "Lucy", which grossed $126.6 million domestically during it's run.
With Lawrence the unquestioned star, "The Hunger Games: Mockingjay - Part 1" has passed that total in FOUR DAYS of release!
While the Marvel Studios marketing machine will likely make a "Captain Marvel" flop unlikely, regardless of the lead, if it wants to make the film a true tent pole and "event", putting the highest-grossing action movie heroine of all time in the "Captain Marvel" uniform would be a match made in heaven.
Add in the fact that Lawrence is used to being in big-budget films and would actually bring new fans to the Marvel Cinematic Universe - oh, and her good looks and the fact she would be able to play the role for well over a decade - and the decision to cast J-Law as Carol Danvers in "Captain Marvel" is a no-brainer.