ByAllanah Faherty, writer at
Senior staff writer | Twitter: @allanahfaherty | Email: [email protected]
Allanah Faherty

Even though its a 40-year-old message, this long lost letter to parents from toy company LEGO, still sends a message worth listening to in 2014.

Reddit user fryd recently posted the image of a letter that supposedly came from a 1974 box of LEGO. Though many people have disputed the authenticity of the letter, io9 conducted their own investigation and found that it was more than likely legit.

Check out the letter for yourself:

it reads:

The urge to create is equally strong in all children. Boys and girls. It's imagination that counts. Not skill. You build whatever comes into your head, the way you want it. A bed or a truck. A dolls house or a spaceship. A lot of boys like dolls houses. They're more human than spaceships. A lot of girls prefer spaceships. They're more exciting than dolls houses. The most important thing is to the put the right material in the their hands and let them create whatever appeals to them.

The letter by itself is a fantastic message, though unfortunately it's probably one that the company could do with remembering, having been blasted recently for their move to gender toys, marketing pink and purple LEGO sets to girls, complete with figures who go to the beach and shop, where as the male characters saved lives and had jobs.

By comparison, back in the 70s, along with the letter above, LEGO was also running ad campaigns like this one:

Hopefully LEGO gets back to their gender equality roots soon, and continue to inspire a whole new generation of creators.


Do you agree with LEGOs message?

Source: IFL Science


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