ByJerome Maida, writer at
Jerome Maida

Why does Warner Brothers (hereafter referred to as DC/WB)keep making unforced errors regarding it's DC Cinematic Universe?

Only they could make the announcement of an all-star cast and confirmation of a high-profile superhero movie and still have their core audience more confused than excited.

First, for all the talk of the "star power" of this cast, the only one who has a history of being a true box-office draw is Will Smith, who has curiously been inactive the past six years.

Since "Seven Ponds" came out on December 19, 2008, Smith's only films have been 2012's "Men In Black 3" - which was a hit with $179 million - and 2013's "After Earth" - which was a bomb with $60 million domestically.

That's two films since George W. Bush was still in the White House.

Smith undoubtedly is still a star, but the inaction may cause his box-office muscles to atrophy a bit, especially when you consider "Seven Pounds" only generated $69 million domestically.

That means two of his last three films have not come within sniffing distance of hitting the $100 million mark domestically.

That is possibly an alarming trend, especially since, as I stated, Smith is the only actor cast so far that can be considered a genuine star. A lot of the burden to sell the film rests on his shoulders.

Which would be easier for him to do if they cast him in a role he would be more natural for - like Bronze tiger.

By casting Smith as Deadshot, it means we will have to count on David Ayer wringing a "Training Day"-esque performance out of Smith - which he may not be capable of and audiences may not want to see - or they will have the Deadshot character "evolve" to fit Smith's strengths, which could turn off hardcore fans, who will have visions of Colin Farrell's portrayal of Bullseye in their heads.

But not even including Bronze tiger - a [Suicide Squad](movie:2283363) regular in the comics - and casting Smith as Deadshot for "diversity" makes zero sense.

Especially since I've always loved the Deadshot character. If DC/WB was interested in actually casting someone perfect for the character who could have brought his fan base to the project, I think it would have been better landing someone like Norman Reedus for the role.

The ironic thing is, Dc/WB's head-scratching choice of Smith may be their LEAST problematic.

Tom Hardy is not a terrible choice for Rick Flag, but still not who I would have picked. He is also not really a star. He has only been in FIVE films that appeared in 2,700 or more theaters.

If you take away the Christopher Nolan films "The Dark Knight Rises" and "Inception", which grossed $448 million and $292 million domestically respectively, the only other film in which he played a substantial role that grossed over $50 million - $54 million to be exact - was "This Means War".

The only other "franchise" film in which Hardy has participated, "Star Trek: Nemesis", crashed and burned with a $43 million domestic take, a disaster which ended the "Next Generation" films.

Jared Leto is, of course, a good actor. But his is far from a bankable star either .

However, with Leto the question shifts from "Can he pull off the Joker" to "Why the hell is the Joker in this film in the first place?"

Jai Courtney is a rising star, but he was not even one of the two most important characters in "Divergent" and that is a totally different fan base anyway. If "Terminator: Genisys" crashes and burns next year, it could affect how audiences view him - if they remember who he is at all.

Margot Robbie and Cara Delevingne may have some charisma but are NOT well-known, accomplished actresses. Plus, Robbie's Quinn will now be overshadowed by the Joker.

Obviously, more news on the script, interviews, upcoming trailers, can help this film's fortunes.

But SC/WB just made being excited for this movie a lot harder than it had to be.


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