While Transformers 4: Age of Extinction was the highest grossing film of the year so far, it's safe to say that its critical reception was less than stellar. With an 18% on Rotten Tomatoes and a 32% on Metacritic, the film was labeled by many as one of this year's worst. So naturally, Paramount thinks it has a shot at an Academy Award for Best Picture. Wait...What?
With the Oscar season on the horizon, Paramount has begun to roll out it's "For your consideration" campaigns for many of its films. Movies getting the campaign for best picture include The Gambler, Interstellar, Noah, Selma, and strangely enough, Transformers 4: Age of Extinction. It's not just getting campaigned for technical awards; Paramount is asking the Academy of Motion Picture Arts and Sciences to consider Transformers 4: Age of Extinction for Best Picture. Here is an image from Paramount's official website:
In addition to Best Picture, Paramount is also campaigning Michael Bay for Best Director and Ehren Kruger for Best Adapted Screenplay. That's quite a long shot, isn't it?
It's not known if Paramount seriously thinks this has a chance, but in all honesty, it doesn't; not in 65 million years. Paramount seems to have forgotten that Academy voters are an average age of 62 years old; way above the younger demographic that Transformers films are intended for.
Perhaps Paramount was joking, or perhaps this was meant for the Kids Choice Awards, but was submitted to the Academy by mistake. Either way, even as someone who kind of enjoyed the newest Transformers, I honestly find this campaign to be fruitless and quite laughable.
While [Transformers: Age of Extinction](movie:206531) certainly has a shot in the sound mixing/editing and visual effects fields, don't expect Michael Bay to tear up on stage and thank the Academy any time soon.