ByBridget Serdock, writer at
A Jedi master, Pokemon training, keyblade wielding, super powered black belt who dabbles in witchcraft and wizardry
Bridget Serdock

Before you click your way out of this one, just hear me out.

I love movies. If I didn't, we wouldn't be here having this discussion. And I will always go see a movie. Even a bad one (granted I will try and get out of paying for it, but I'll watch it all the same). There are few movies I won't give a shot. It's watching a movie for a second time that will come as a privilege.

So where am I coming from? Why are we talking about this? Why is it such a big deal if I love movies?

Because I'm concerned for the movies themselves.

What am I concerned about? What could be so awful to be cause for concern?

A good amount of people in show biz are forgetting the most important aspect of any product, company, business, employee:

The customer is always right
The customer is always right

The customer is always right!

And let me tell you fellow readers, internet surfers, movie goers, movie lovers, avid fans of superheroes, rom-coms, drama, action, sci-fi, fantasy, young adult, animation, comedy, adventure, war, family and supernatural movies; we are the customers.

You feel that? That power you have that you never realized before? Feels good, doesn't it?

And you know what sucks? The fact that we forget we have this power, that we control everything they do. And since we forget, so do they.

These big wig corporations will forget what the fans truly want. More often than not, it's the corporations themselves. Sometimes, the actors (very, very, very rarely). Sometimes, the directors (more likely than the actors).

Now, in this article, I'm mostly going to be talking about the Spiderman series (both of them). But there are plenty of other movies that tanked in the eyes of the fans due to issues coming from the powers that be:

Batman and Robin, Transformers: Age of Extinction, Cars 2, Man of Steel, The Last Airbender, Howard the Duck, The Matrix Revolutions, Son of the Mask, Max Payne, Eragon, The Pink Panther 2, Speed 2, White Chicks, Catwoman, Meet the Spartans, The Happening, Epic Movie, Battlefield Earth, and many, many others.

Now as I've said, I'm focusing this article on Spiderman. Namely, Spiderman 3 and The Amazing Spiderman 2. If you didn't know, those movies weren't too hot.

Now, we can go throw blame around just for funsies all Oprah Winfrey style (you get blame! and you get blame! everyone gets blame!) But we're not going to do that. We're going to focus on what I said at the beginning of this article (weird how that works, huh?) and talk about how these movies forgot about the most important people when making a product.

The customer.

To start off with, we're gonna talk about Spiderman 3.

Now, I'm not gonna start off by saying it was an awful movie. But then again, I'm also not gonna say it wasn't an awful movie.

So where did it fail?

What were you thinking Raimi?
What were you thinking Raimi?

There were definitely too many villains packed into one film. Venom, Sandman, Hob Goblin. Just too much. Maybe just Venom and Sandman, or Venom and Hob Goblin.

Honestly, I'm really just happy they involved Venom.

But we're not gonna talk about the good things. What did the big wigs not listen to the customers on? How much we loved Spiderman 2.

Okay, I see how that's confusing and possibly contradictory. So let me explain.

We loved everything about Spiderman 2. It was done well. It was written well. Sam Raimi really shined. We didn't even care how incompetent Toby Maguire was as an actor. The plot had a nice flow to it. It didn't feel crammed. There was one central villain.

That last part was important. Let me rephrase it if you didn't catch it.

One. Central. Villain.

If you couldn't tell, that was the one thing that the big wigs didn't listen to us about. We enjoy having central villains. We do not enjoy packed films that feel crowded.

When they made Spiderman 3, they were looking to get as much money as possible. So that meant keeping James Franco as the Hob Goblin. Oh, and they desperately wanted a Venom. Probably a Sandman, too. And they figured they did well with the last villain. Three villains meant three times the money, right?


So Spiderman 3 tanked. Raimi was willing to make a change for the better because he knew what the fans wanted. Things took a turn for the worst, however, and he ended up pulling out. This left us upset, angry and annoyed with Sony for torching a wonderful series.

So after that awful memory of the third installment to Raimi's Spiderman series, you'd think Sony learned something. If anything, don't put too many villains in one movie. But apparently not.

Now this is a textbook example of big wigs ignoring the customers.

The outcry against Spiderman 3 was like the gunshot heard around the world. Everyone knew what happened and why everyone was so angry. Even Sony. And then they revealed The Amazing Spiderman and the world was again in balance. The announcement for The Amazing Spiderman 2 looked good, too. Until they announced another slate of three villains.

Instant outrage and outcry. Most fans were upset. Some were willing to give it a shot. We all went to see it, whether in theaters, on DVD, or online. And we were all utterly disappointed.

And you know what, the rest of the world within Sony did not want this to happen. The higher ups were the ones who ducked everything up (I put "ducked" in there on purpose, grammar Nazis).

Sorry, Spidey, but we have to hate a little
Sorry, Spidey, but we have to hate a little

They overfilled the film far too much with villains. Again.

It's like training a puppy to not pee on the carpet. If you aren't stern enough, they won't get the picture. And clearly, we were not forward enough with Sony.

Alright, let's end this post.


The movie world is becoming so absorbed in raking in the big bucks. Just like every other business, even the family owned drug store around the corner that almost lost their license to sell raffle tickets, movie corporations need to remember the golden rule.

The customer (that's us) is always right.




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