Gone are the days when the only conflict between rival TV shows was over ratings figures. Nowadays the blood and guts spill far and wide - and social media is the new key battleground.
Unsatisfied with its own brutal battles within the Seven Kingdoms of Westeros, [Game of Thrones](movie:817617) smashed all its competitors in another, albeit tamer, sphere: Facebook.
The social media network announced that according to its own analysis, the HBO series depicting the vicious struggles for the the Iron Throne was the most talked about TV show on the platform in 2014.
The zombie apocalypse series The Walking Dead fought hard on Facebook but was eventually beaten by both Game of Thrones and the Netflix comedy Orange is the New Black.
Game of Thrones wasn't the only HBO series to make the Facebook list; [True Detective](series:755331), starring Matthew McConaughey and Woody Harrelson, was also popular on the site.
On Twitter, however, things were a little bit different.
Here, Walking Dead suppressed all of its enemies to come out of the tweeting skirmish as top dog. Close runner-ups were ABC's The Bachelor, and ABC Family's Pretty Little Liars.
Who won? Game of Thrones or Walking Dead?
It's a tough call. Game of Thrones dominated Facebook, which is said to have over 1.3 billion users. While [The Walking Dead](series:201193) clambered it's way to being the most tweeted about, but Twitter only has 232 million users.
If it comes down to who had the best ratings - 17.3 million people viewed the Season 5 premiere of the Walking Dead, which became the highest rated show in cable television history.
Here are the lists in full:
The most talked-about TV shows on Facebook in the US:
1. Game of Thrones
2. Orange is the New Black
3. The Walking Dead
4. The Big Bang Theory
5. Downton Abbey
6. American Horror Story
7. Sons of Anarchy
8. True Detective
9. How I Met Your Mother
The most tweeted-about TV shows in the US:
1. The Walking Dead
2. The Bachelor
3. Pretty Little Liars
4. American Horror Story: Freak Show
5. Game of Thrones
6. Teen Wolf
8. The Bachelorette
9. The Voice
10. Dancing With the Stars