Like almost every kid growing up, I've always loved watching Disney films. There was always something fun and adventurous for everyone. From the beginning years of the Walt Disney Company, they have been putting out classic after classic after classic.
From Walt Disney's Snow White and the Seven Dwarfs to PIXAR's Toy Story 3, they know how to hit the right notes and how to really show the magic that Walt Disney has been trying to share... that is until I've really been looking at how the Disney Company makes films now.
Today, when I see some sort of trailer for a new Disney film, I really have to think about if I want to see it or not mainly because I grew up with the Golden Era of Walt Disney films. Nowadays, I've noticed that Disney has just been making sequels, reboots, or buying out franchises.
Don't get me wrong, I love what the people at Marvel Studios have done, but I think that they could do even more if they weren't under the supervision of Disney. Here are some examples and reasons of how Disney bothers me today.
Remember that logo (top picture) from our childhood which some of us would fast forward past so we could just get to the movie (admit it, all of us have done it at some point in time)?
This seal usually indicates the work of true art and of a true classic to be loved for ages. From Walt's first full length film, Snow White and the Seven Dwarfs, to the early 2000's films they all have credited his name and have been great movies. Especially when they modernized the logo (bottom picture). Next, you have the logo for the films now.
A lot of the films now, if you haven't noticed, are either remakes, sequels or buy outs from other companies/franchises. Like I said earlier, I love the Marvel films and can't wait for the newest Avengers movie, but it's like they can't come up with any original stories anymore.
Instead, they are purchasing franchises to fill up seats, get the dough and slap the name Disney on it so people can think, "Oh, it's a Disney film. That'll be good." What's even funnier is how Disney released a trailer a while back for Brad Bird's upcoming movie entitled Tomorrowland. It's sounds like it's just merchandising the theme park so people can go and see if it's just like how the movie portrays it to be. Take a look:
When I saw the title I thought to myself, sarcastically, "This ought to be good." After watching it though, I noticed that my sarcasm may have been premature, since it's a Brad Bird picture and Disney may have came up with, what might be, a good concept. Although, that doesn't change the fact that they are earning money from outside companies such as Lucas Arts and Marvel.
Walt Disney, to me, wasn't really much of a money grabber. He never really was. He was a normal guy who loved to draw and one day made a huge company by being himself. He created cartoons such as Alice in Cartoonland, and Oswald the Lucky Rabbit with his friend Ub Iwerks. He made his company around the idea of sharing stories that could capture the heart and mind of kids and adults alike. After all, Walt even said at one point in time:
Your dead if you aim only for kids. Adults are only kids grown up, anyway.
Said like a true, down-to-earth person. He actually made a virtual world on screen and at his parks so people could escape the reality of things. The film Saving Mr. Banks even shows that. As much as I love that movie, I can't wait for them to make one about Walt Disney before he became famous.