J.J. Abrams and the cast/crew of the upcoming Star Wars Episode 7 have completed their Force for Change campaign and thank their fans in this touching video.
This project began with the cooperation between Disney and J.J.'s production company Bad Robot teaming up with UNICEF to help solve problems in the world. The campaign managed to raise over 4 million dollars with Disney's 1 million dollar contribution. Force for Change gave it's donors an opportunity to be in the upcoming film as the campaign ran from May 21 through July 25 of 2014.
Star Wars: Force for Change is a brand new charitable initiative from Disney and Lucasfilm in collaboration with Bad Robot dedicated to finding creative solutions to some of the world's biggest problems. The first Star Wars: Force for Change campaign will raise funds and awareness for UNICEF's Innovation Labs and its innovative projects benefiting children in need.
More information about the campaign can be found here.
Though the campaign has ended, you can still donate and help with UNICEF's other amazing initiatives to help those in need here
I found their #IMAGINE campaign to be very interesting.
Thanks for reading!