With all the excitement and speculation on upcoming Marvel Cinematic Universe releases releases, it seems that there is still a surprising lack of buzz surrounding "Ant-Man", which is pretty obscure and scheduled to hit theaters in less than seven months.
Of course, a trailer would help - and it looks like we MAY get one for Christmas.
Marvel Studios is, of course, owned by Disney - which has a new, high-profile, national release hitting theaters on Christmas, "Into The Woods". That would be targeting a huge part of their demographic - women and kids - and maybe even get some people in to see "Into The Woods".
There are some who say a teaser trailer on Christmas would be "too soon".
Except for a few things.
First, in January, there are pretty much only two films that would target the same audience that are being released in January - "Taken 3" and "Strange Magic". But "Taken 3" may be too violent a match, while "Strange Magic" might be considered TOO kid-centric.
Second, as ComicBook.Com reports:
The first trailer for Ant-Man has been classified by the Alberta Film Classification board.
While that might not mean much to the average person, it should mean a lot to MCU fans, as ComicBook.Com elaborates :
A trailer is usually released shortly after it is classified.
Indeed, as CinemaBlend reports:
So why do I say that the Ant-Man trailer could be here as soon as next week? I base that purely on past evidence. For example, there was a nine day long time span in between the time it took for "Guardians of the Galaxy'"s first trailer to be rated in Alberta and its debut online. Likewise this past October the same body classified the teaser for Quentin Tarantino's "The Hateful Eight", and that was eight days before the preview was attached to select screenings of "Sin City: A Dame To Kill For". Based on this, I wouldn't be too surprised if Marvel Studios decides to celebrate New Years with our first official look at their shrinking superhero.
The video has a run time of one minute and 48 seconds, which means it will be a teaser and not a full-length trailer. Most full-length trailers are between two minutes and 15 seconds and two minutes and 30 seconds long.
At the same time, it is a longer glimpse at the movie than what was provided by J.J. Abrams for the teaser for "Star Wars: The Force Awakens", which was only one minute and 20 seconds.
The ability to create buzz with this first trailer is crucial. With an ever more competitive superhero movie marketplace, an underwhelming showing at the box-office for "Ant-Man" could have an effect on Marvel Studios' so-far untouchable image and could even alter their plans for the future.
They NEED to keep their momentum going, with 2015 looking like an historically competitive year.
"Ant-Man" is scheduled to hit theaters on July 17, 2015.